Non-Format Creates the Identity for the Only Connect Festival
Jamie Danielle Munro — May 31, 2014 — Marketing
References: non-format & designboom
The Only Connect Festival worked with branding agency Non-Format to come up with various ways to convey the theme of J.G. Ballard, a science fiction writer from Britain.
An interesting choice for the theme of a music festival, the team behind the concept wanted the branding to convey this idea of science fiction in an interesting way. As such, agency Non-Format came up with the premise to include a futuristic version of Oslo's skyline, representing it in alternative geometric shapes and patterns. Bright colors were also used such as reds and blues, and the words J.G. Ballard can be seen on different promotional material.
While this is a slightly different theme for the Only Connect Festival, Non-Format did a great job with realizing its science fiction nature.
Photo Credits: designboom, non-format
An interesting choice for the theme of a music festival, the team behind the concept wanted the branding to convey this idea of science fiction in an interesting way. As such, agency Non-Format came up with the premise to include a futuristic version of Oslo's skyline, representing it in alternative geometric shapes and patterns. Bright colors were also used such as reds and blues, and the words J.G. Ballard can be seen on different promotional material.
While this is a slightly different theme for the Only Connect Festival, Non-Format did a great job with realizing its science fiction nature.
Photo Credits: designboom, non-format
Trend Themes
1. Science Fiction Branding - Branding agencies can explore the use of science fiction themes to create innovative branding concepts for music festivals and other events.
2. Geometric Shapes in Branding - Using alternative geometric shapes and patterns in branding designs can create a unique and attention-grabbing visual identity.
3. Bright Colors in Branding - Incorporating bright and bold colors in branding can help create a memorable and eye-catching visual identity.
Industry Implications
1. Music Festivals - Music festival organizers can explore the use of science fiction themes in their branding to create a unique and innovative festival experience.
2. Branding and Advertising - Branding and advertising agencies can utilize geometric shapes and bright colors in their designs to create disruptive and memorable visual identities for their clients.
3. Science Fiction Entertainment - There is potential for growth in the science fiction entertainment industry by exploring and capitalizing on the growing interest and fascination in the science fiction genre.
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