This Craft Beer Uses Symbolic Creatures to Label Each Bottle
References: behance.net & packagingoftheworld
Designer Dalys Burnes has created the mythology-inspired beer branding for La Mansión Cervecería using symbolic creatures. There are four unique flavors of beer that mimic the ancient story of Inca trilogy.
This story presents the idea that there are three symbolic creatures that represent different levels of existence in the culture of the Incas. There is a condor to represent the heavens, a puma to represent earth and a serpent to represent the world below the earth. Following this format, each beer represents a mythical creature.
The condor is an oatmeal stout, the serpent is a red ale and the puma is a traditional wheat ale. The fourth craft beer represents the original beer from La Mansión Cervecería that ties the entire collection together. Each beer is labeled with the face of a creature that uses a bright and eye-catching color to draw in consumers.
This story presents the idea that there are three symbolic creatures that represent different levels of existence in the culture of the Incas. There is a condor to represent the heavens, a puma to represent earth and a serpent to represent the world below the earth. Following this format, each beer represents a mythical creature.
The condor is an oatmeal stout, the serpent is a red ale and the puma is a traditional wheat ale. The fourth craft beer represents the original beer from La Mansión Cervecería that ties the entire collection together. Each beer is labeled with the face of a creature that uses a bright and eye-catching color to draw in consumers.
Trend Themes
1. Mythological Branding - Exploring mythical or cultural stories to create unique branding opportunities.
2. Symbolic Packaging - Using symbolic creatures or objects to create packaging that stands out in the market.
3. Storytelling in Marketing - Emphasizing storytelling and creating a connection with the consumer through the use of narrative in product marketing.
Industry Implications
1. Craft Beer - Craft breweries can leverage unique branding and packaging to differentiate themselves in a crowded market and attract consumers.
2. Food and Beverage - Food and beverage companies can use storytelling and cultural references to create a connection with consumers and differentiate themselves in the market.
3. Design and Advertising - Design and advertising agencies have an opportunity to create unique and creative branding concepts for clients that are inspired by mythological stories or cultural references.
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