Positive Energy’s Memorable Visual Branding is Vibrant
Farida Helmy — May 30, 2014 — Art & Design
References: fuzzco & designworklife
I think I can confidently say that most energy companies are not known for their memorable visual branding identities however hard they try -- the harder they try to be ‘hip’ or ‘in,’ the worse it gets.
Positive Energy is not one of these. They not only have a memorable visual branding identity, but one that is so genuine to what they’re all about, that it almost seems too good a match.
Reaching out to creative agency Fuzzco for help, the duo worked together on the brand creation, icons, illustrations, logo, print material, responsive web design and website -- and the results really do give off positive energy!
The green energy company is trying to guide everyone towards sustainable energy solutions, so the eco-friendly, friendly and energetic yellow branding identity works perfectly.
Positive Energy is not one of these. They not only have a memorable visual branding identity, but one that is so genuine to what they’re all about, that it almost seems too good a match.
Reaching out to creative agency Fuzzco for help, the duo worked together on the brand creation, icons, illustrations, logo, print material, responsive web design and website -- and the results really do give off positive energy!
The green energy company is trying to guide everyone towards sustainable energy solutions, so the eco-friendly, friendly and energetic yellow branding identity works perfectly.
Trend Themes
1. Eco-friendly Branding - There is a trend towards creating branding identities that match the mission of the company, such as eco-friendly branding for sustainable energy companies.
2. Memorable Visual Branding - Companies are realizing the importance of memorable visual branding that truly reflects their values, mission and services.
3. Collaboration with Creative Agencies - More companies are realizing the benefits of working with creative agencies to create unique and memorable branding identities that truly resonate with their audience.
Industry Implications
1. Energy - The energy industry can capitalize on eco-friendly branding and memorable visual branding to differentiate themselves in an increasingly crowded market.
2. Marketing and Advertising - Marketing and advertising industries can explore the growing trend towards collaborating with creative agencies to create branding identities that truly resonate with consumers.
3. Sustainability - Sustainability-focused industries can use this trend to create branding that is not only memorable but also communicates their mission and values effectively to potential customers.
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