Consumers search for flavors that complement their changing lifestyles
Implications - With health-consciousness on the rise, many consumers are searching for food and beverage that is light in taste and texture. Floral flavors not only satisfy this requirement, they also signify a return to the holistic and the natural, a shift that is also very appealing to the wellness-focused consumer. Ultimately, the increased interest in floral flavoring suggests a consumer commitment to health that is being manifested in smaller, day-to-day choices.
Trend Themes
1. Floral Flavors - There is an increased interest in floral flavoring that suggests a consumer commitment to health that is being manifested in smaller, day-to-day choices.
2. Unique Ingredient Infusions - Consumers are searching for unique flavors which signify a return to the holistic and the natural, a shift that is also very appealing to the wellness-focused consumer.
3. Innovative Packaging - Aside from the convenience of the packaging, businesses can highlight benefits of the drinks including high amounts of vitamins, minerals, antioxidants and ingredients to boost focus, mental clarity, energy levels and the metabolism.
Industry Implications
1. Food and Beverage - New floral flavors and unique ingredient infusions are trends businesses in the food and beverage industry can incorporate to meet the rising demand for health-conscious products.
2. Alcohol - Businesses in the alcohol industry can take advantage of a growing interest in unique ingredient infusions and creative packaging to offer consumers new and exciting options beyond traditional drinks.
3. Wellness - As consumers shift towards a more holistic and natural approach to wellness, businesses in the wellness industry can incorporate floral flavors and unique ingredient infusions into their offerings to meet the rising demand for health-focused products.
