Purple's Smart Bases Support Better Sleep via a Mobile App
Laura McQuarrie — June 16, 2023 — Art & Design
References: Purple & finance.yahoo
Purple Innovation newly introduced two smart bases, the Premium and Premium Plus Smart Bases, to pair with its mattresses and support better nights of rest with intuitive mobile controls. With the companion Purple Smart Base app, users are able to make adjustments that suit their personal sleep preferences, whether they want to reduce snoring, optimize lumbar support and more.
Within the app, users can also access presets with the tap of a finger. While Zero-Gravity Preset adjusts legs higher than the heart to help relieve pressure off the lower back and promote circulation, the Lounge Preset was created to create comfort while reading, watching TV or working from bed.
These smart bases help to customize the sleep experience, adding even more value to Purple mattresses.
Within the app, users can also access presets with the tap of a finger. While Zero-Gravity Preset adjusts legs higher than the heart to help relieve pressure off the lower back and promote circulation, the Lounge Preset was created to create comfort while reading, watching TV or working from bed.
These smart bases help to customize the sleep experience, adding even more value to Purple mattresses.
Trend Themes
1. Smart Bed Technology - Purple's mobile-controlled mattress bases demonstrate the trend of integrating technology into beds for personalized sleep experiences.
2. Remote Sleep Adjustments - The mobile app control feature of Purple's smart bases reflects the trend of allowing users to make precise sleep adjustments without getting out of bed.
3. Enhanced Sleep Comfort - Purple's smart bases offer preset options that cater to specific relaxation needs, contributing to the trend of creating optimized sleep environments.
Industry Implications
1. Furniture Manufacturing - The integration of mobile-controlled mattress bases presents an opportunity for furniture manufacturers to capitalize on the growing demand for smart beds.
2. Sleep Technology - The mobile app control feature of smart bases aligns with the sleep technology industry, offering disruptive innovation opportunities for companies specializing in enhancing sleep experiences.
3. Health and Wellness - The customizable sleep features of Purple's smart bases align with the health and wellness industry, creating opportunities for companies focused on improving overall well-being.
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