Havenly and Reese's Book Club Launch an Inaugural Range
Elena Rahman — April 28, 2022 — Art & Design
References: havenly
Havenly and Reese's Book Club launches their inaugural collaborated collection with classic essential furniture and home items, including bookshelves, chairs, pillows, rugs, and more. The new collection is focused on literacy and introduces a new genre of self-care.
The inaugural range is part of a multi-year collaboration between the two brands. As a result, the brands launched Reading Rooms, a new design category that curates a reading space for book lovers. Some featured items in the range include the Elle Chair, which boasts a plush cushion, the folio Bookcase, and the Highlight Task Lamp. Reese Witherspoon, the founder of Reese's Book Club, aims to inspire readers to dream and relax in a literary-themed space that harnesses joy and imagination.
Image Credit: Havenly
The inaugural range is part of a multi-year collaboration between the two brands. As a result, the brands launched Reading Rooms, a new design category that curates a reading space for book lovers. Some featured items in the range include the Elle Chair, which boasts a plush cushion, the folio Bookcase, and the Highlight Task Lamp. Reese Witherspoon, the founder of Reese's Book Club, aims to inspire readers to dream and relax in a literary-themed space that harnesses joy and imagination.
Image Credit: Havenly
Trend Themes
1. Literacy-focused Furniture - The trend of furniture collections focused on self-care and literacy presents an opportunity for furniture companies and publishers to collaborate and offer customers a unique experience of combining reading with comfort.
2. Reading Rooms - The creation of Reading Rooms as a new design category presents an opportunity for interior design firms to specialize in creating unique spaces for book lovers while promoting the benefits of reading.
3. Literary-themed Self-care - The trend of introducing a new genre of self-care through literary-themed items presents an opportunity for personal care and home goods companies to tap into the wellness and relaxation market by marketing their products as a way to enhance the reading experience.
Industry Implications
1. Furniture - Furniture companies can partner with publishers and authors to create literary-themed spaces and products that cater to book lovers and promote the benefits of reading.
2. Publishing - Publishers can collaborate with furniture companies and interior designers to offer customers an immersive reading experience that combines comfort and literary themes.
3. Interior Design - Interior design firms can specialize in creating Reading Rooms and offer customized design services that cater to book lovers and promote the importance of reading for wellness and relaxation.
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