The Benjamin Hotel Rest & Renew Program Emphasizes Sleep
Grace Mahas — July 1, 2021 — World
References: thebenjamin & forbes
Hotel sleep programs have become more of a priority as consumers focus on their overall well-being and one hotel leading the way is Benjamin Hotel. The Benjamin Hotel Rest & Renew Program was created with the company's in-house sleep expert, Dr. Rebecca Robbins, and boasts 24/7 access to the 'Sleep Team' dedicated to helping you achieve a restful night's sleep.
The Rest & Renew Program features a curated pillow menu, sleep masks, blackout curtains, a noise machine, earplugs on-demand meditation, a lullaby music library, and refreshing treatments. The extensive pillow menu includes the 5-Foot Body Cushion, the Water Filled, the Anti-Snore, and the Sleep Sucess Back Sleeper, among others. In addition, the hotel serves bedtime snacks that are low-protein, low-sugar snacks that should be eaten 90 minutes before bedtime.
Image Credit: Shutterstock
The Rest & Renew Program features a curated pillow menu, sleep masks, blackout curtains, a noise machine, earplugs on-demand meditation, a lullaby music library, and refreshing treatments. The extensive pillow menu includes the 5-Foot Body Cushion, the Water Filled, the Anti-Snore, and the Sleep Sucess Back Sleeper, among others. In addition, the hotel serves bedtime snacks that are low-protein, low-sugar snacks that should be eaten 90 minutes before bedtime.
Image Credit: Shutterstock
Trend Themes
1. Sleep-focused Hotel Programs - More hotels are creating sleep programs to meet the growing demand for overall wellness.
2. Personalized Sleep Experiences - Hotels are offering curated sleep amenities and programs to cater to individual needs, opening up possibilities for personalization and customization.
3. On-demand Sleep Services - Hotels are offering 24/7 access to dedicated sleep teams and amenities for guests seeking restful and restorative sleep services on demand.
Industry Implications
1. Hospitality - Hotels are innovating and differentiating their experiences through sleep programs and services to meet the demand for wellness tourism.
2. Wellness - The growing focus on sleep and well-being is creating opportunities for the wellness industry to partner with hotels and offer specialized sleep solutions.
3. Consumer Products - The rise of sleep-focused hotel programs and personalized sleep experiences presents opportunities for consumer products companies to create and market sleep aids and products to hotels and consumers.
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