The Sweet Dreams Collection Makes Sleep a Primary Part of Self-Care
Laura McQuarrie — February 21, 2022 — Fashion
References: nectarusa & prnewswire
The Sweet Dreams Collection from Nectar Bath Treats introduces everything from bath bombs and body scrubs to body butters and pillow mists with the intention of bolstering self-care through sleep. Powered by effective plant-based ingredients and natural scents, the soothing collection is a sensory treat that inspires rest, relaxation and healthy indulgence even before bedtime.
Botanical ingredients like chamomile and lavender help to promote a sense of tranquility and restfulness, and as a whole, the sleep-inspiring collection is designed to be mixed and matched. As the brand describes, "The collection includes eight products that can be paired in different ways for the most relaxing routine." To encourage holistic self-care, the brand is also sharing meditation and mindful movement content led by certified kundalini life coach Rebecca of Be Naturally Fit.
Botanical ingredients like chamomile and lavender help to promote a sense of tranquility and restfulness, and as a whole, the sleep-inspiring collection is designed to be mixed and matched. As the brand describes, "The collection includes eight products that can be paired in different ways for the most relaxing routine." To encourage holistic self-care, the brand is also sharing meditation and mindful movement content led by certified kundalini life coach Rebecca of Be Naturally Fit.
Trend Themes
1. Sleep-inducing Products - Creating more products that promote better sleep by using plant-based ingredients and natural scents, creating opportunities in the personal care industry.
2. Holistic Self-care - Providing a full package of self-care, including meditation and mindful movement content, to cater to the growing need for self-care among consumers.
3. Customizable Relaxation - Offering collections that can be mixed and matched for different results, opening new possibilities in the beauty and personal care industries.
Industry Implications
1. Personal Care - Opportunities to innovate further in sleep-inducing products for personal care, using natural ingredients to improve sleep quality.
2. Wellness - Including meditation and mindful movement content can make the wellness industry stand out among products that promote self-care.
3. Beauty - Collections that can be customized for relaxation can attract consumers who want a unique experience when it comes to beauty and personal care.
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