Hästen Created a Destination That Emphasizes Health & Wellness Through Sleep
Laura McQuarrie — May 25, 2021 — World
References: thesleepspa & luxurylaunches
Swedish bed maker Hästen created a Sleep Spa Hotel with Portugal’s O Valor do Tempo luxury group so that people can experience high-quality rest like never before. The experience puts an emphasis on health and wellness through sleep and it spotlights "the world’s best mattresses to aid both physical and mental well-being."
The opulent Sleep Spa goes above and beyond providing guests with comfortable places to sleep, as there are services like Bed Talks that help to provide education on sleeping positions and more. Those who love to invest in quality rest will be delighted by pillow menus, curated music playlists and in-room channels with videos for sleep health. At the hotel, each room is unique and provides a restful experience for the mind and body.
The opulent Sleep Spa goes above and beyond providing guests with comfortable places to sleep, as there are services like Bed Talks that help to provide education on sleeping positions and more. Those who love to invest in quality rest will be delighted by pillow menus, curated music playlists and in-room channels with videos for sleep health. At the hotel, each room is unique and provides a restful experience for the mind and body.
Trend Themes
1. Sleep Spa Hotels - Hotels are creating immersive sleep experiences to promote health and wellness through rest.
2. Personalized Sleep Experiences - Consumers are seeking personalized sleep experiences that cater to their specific needs and preferences.
3. Sleep Education - There is a growing demand for education and resources related to sleep health and wellness.
Industry Implications
1. Hospitality - Hotels and resorts can offer more than just a place to sleep by creating immersive sleep experiences that cater to guests' well-being.
2. Bedding and Mattress - Companies can differentiate themselves and tap into the growing wellness trend by offering high-quality bedding and mattresses that promote restful sleep and well-being.
3. Health and Wellness - As consumers increasingly prioritize health and wellness in their daily routines, there are opportunities to offer products and services that cater to sleep health, such as sleep education, personalized sleep experiences, and sleep tracking technology.
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