The Ron Burgundy Action Figure is a Must-Have for Anchorman Fans
Akihiko Tse — October 16, 2013 — Life-Stages
References: ryot.org & coolmaterial
While you may not be able to do 1,003 bicep curls or be able to play jazz flute, you can now own the fully talking Ron Burgundy action figure.
Costing $45, though not available until the sequel, Anchorman 2, is released, the 13 inch figurine comes fully equipped with a glass of “Scotchy scotch scotch,” an orange bath robe and even his signature Channel 4 news team smirk. The figurine also comes with a dumbbell, a pair of slippers and white sunglasses.
The Ron Burgundy action figure has 12 pre-recorded quotes, which are activated when you press a button on his belly, though what they will be have yet to be disclosed. One would hope, though, that “You’re like a miniature Buddha, covered in hair,” and “I’m trapped in a glass case of emotion!” will be among them.
Costing $45, though not available until the sequel, Anchorman 2, is released, the 13 inch figurine comes fully equipped with a glass of “Scotchy scotch scotch,” an orange bath robe and even his signature Channel 4 news team smirk. The figurine also comes with a dumbbell, a pair of slippers and white sunglasses.
The Ron Burgundy action figure has 12 pre-recorded quotes, which are activated when you press a button on his belly, though what they will be have yet to be disclosed. One would hope, though, that “You’re like a miniature Buddha, covered in hair,” and “I’m trapped in a glass case of emotion!” will be among them.
Trend Themes
1. Pop Culture Collectibles - The rise of collectibles modeled after popular characters and trends allows for new opportunities in licensing and merchandising.
2. Talking Action Figures - There is a growing demand for toys that feature unique sound capabilities, creating opportunities for innovative designs and technology.
3. Nostalgia Marketing - Nostalgia-driven merchandise appeals to consumers who seek to recapture fond memories of beloved pop culture characters and moments.
Industry Implications
1. Entertainment - The entertainment industry has the opportunity to generate revenue streams through merchandise licensing agreements for popular characters and franchises.
2. Toys and Games - Toy manufacturers can innovate by integrating advanced sound capabilities into action figures and other toys.
3. Marketing and Advertising - Marketing and advertising agencies have the opportunity to leverage nostalgia to create more effective ad campaigns for products and services.
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