The New Whiffer Sniffers Collectible Toys are Deliciously Themed
Michael Hemsworth — March 7, 2016 — Life-Stages
References: whiffersniffers & prnewswire
Featuring characters including 'Ben Sizzlin,' 'Sugar Cake' and 'Billy Bluesberry,' the latest Whiffer Sniffer collectible toys focus on a delicious theme. The scrumptious toys are designed as keychains to enable children to show off their favorite characters.
The limited-edition Holiday Whiffer Sniffer comes in the form of 'Cocoa Yolko,' which will be available during the Easter season in limited numbers. The Whiffer Sniffer brand extension is identifying the reinvigorated interest in the collectible toys that are focused on sweet scents and friendly plush characters.
The new Whiffer Sniffer collectibles are the first foray by the parent company -- Bearington Collection -- into the toy world. Traditionally, the brand has been known for exceptional collectibles and other toy-like creations intended for display and collecting.
The limited-edition Holiday Whiffer Sniffer comes in the form of 'Cocoa Yolko,' which will be available during the Easter season in limited numbers. The Whiffer Sniffer brand extension is identifying the reinvigorated interest in the collectible toys that are focused on sweet scents and friendly plush characters.
The new Whiffer Sniffer collectibles are the first foray by the parent company -- Bearington Collection -- into the toy world. Traditionally, the brand has been known for exceptional collectibles and other toy-like creations intended for display and collecting.
Trend Themes
1. Scented Collectible Toys - Opportunity for creating more collectible toys with delicious scents and themed characters.
2. Keychain Accessories - Potential to innovate keychain accessories by incorporating collectible toys as a form of self-expression.
3. Limited-edition Collectibles - An opportunity to capitalize on the demand for limited-edition collectibles with unique themes and scarcity.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity lies in developing scented, themed collectible toys that appeal to children and collectors alike.
2. Fashion Accessories - Exploring the potential for incorporating collectible toys as trendy, scented keychain accessories for self-expression among fashion-conscious individuals.
3. Gift and Novelty - Opportunity to tap into the market of collectible toys as gift items, particularly limited-edition ones, catering to the desire for unique and special presents.
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