Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Cultured Meat-Free Dog Treats

Clean the Sky - Positive Eco Trends & Breakthroughs

Wild Earth's Protein Dog Treats are Made with Ancient Koji

— March 11, 2019 — Lifestyle
While a number of start-ups are exploring cultured meat products for human consumption, Wild Earth is setting itself apart with protein dog treats that are lab-grown and meatless. Wild Earth's innovative, sustainable and cruelty-free pet food product is made with cultured fungi protein. Fermented koji is a type of fungus that's commonly used to make products like soy sauce or miso soup and this is a key component of the next-generation dog treats, along with a tried-and-true favorite, peanut butter. Like meat, the product is a complete protein that provides all of the amino acids that a dog requires.

Many people are exploring plant-based diets for ethical and environmental reasons yet the majority of those with pets are limited when it comes to the diets of their animal companions, as commercial pet food products come from an industry with a large carbon footprint.
Trend Themes
1. Cultured Meat-free Dog Treats - Opportunity for start-ups to develop lab-grown and meatless pet food products using alternative protein sources such as cultured fungi.
2. Sustainable and Cruelty-free Pet Food - Potential for creating innovative and eco-friendly pet food products that prioritize animal welfare and sustainability.
3. Plant-based Diets for Pets - Emerging trend of offering plant-based diets for pets, responding to the demand for ethical and environmentally-friendly pet food options.
Industry Implications
1. Alternative Protein - Opportunity for companies specializing in alternative protein sources, such as cultured fungi, to enter the pet food market.
2. Sustainable Pet Food - Potential for companies focused on creating sustainable and eco-friendly pet food products to disrupt the traditional pet food industry.
3. Plant-based Pet Food - Opportunity for companies developing plant-based pet food products to cater to the growing demand for ethical and environmentally-conscious pet diets.
2
Score
Popularity
Activity
Freshness