Vitamin and supplement brands prioritize sustainability in their products
Trend - Even the wellness industry isn't immune from negatively impacting the environment, and some supplement brands in this space are aiming to counter the industry's environmental impact with products and/or business models that are sustainable.
Insight - Consumers are becoming increasingly eco-conscious, and those who are fans of the wellness industry are especially likely to also favor environmental protection and sustainability. Brands that catch up to this consumer desire will be increasingly in-demand.
Insight - Consumers are becoming increasingly eco-conscious, and those who are fans of the wellness industry are especially likely to also favor environmental protection and sustainability. Brands that catch up to this consumer desire will be increasingly in-demand.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Eco-friendly Packaging - The use of biodegradable and refillable packaging is becoming increasingly important to sustainably-minded consumers, presenting a disruptive innovation opportunity for brands to adapt their packaging to reduce waste and appeal to this customer base.
2. Functional Ingredients - There is a growing demand for supplements that go beyond basic nutrition and offer additional functional benefits, such as prebiotics and antioxidants, providing an opportunity for brands to include these types of ingredients in their products to stay competitive in the market.
3. Sustainability-focused Business Models - Consumers are increasingly seeking out brands that prioritize sustainability and the environment, providing an opportunity for businesses to create sustainable business models that address environmental challenges in innovative ways and fulfill customer demand.
Industry Implications
1. Wellness - The wellness industry is becoming increasingly focused on sustainability and functional ingredients, presenting an opportunity for brands to incorporate these trends into their products and appeal to sustainably-minded consumers interested in improving their overall health and well-being.
2. Packaging - Innovative packaging companies have the opportunity to develop new solutions for sustainable and refillable packaging, meeting the demand for eco-friendly products and reducing waste across various industries.
3. Supplements - The supplement industry is evolving to provide products that go beyond basic nutrition and offer additional functional benefits, providing an opportunity for innovative companies to develop new and unique offerings that cater to consumer demand.
