Hospitality businesses are partnering with science experts to boost experience
Trend - Travel brands are known to rely on unique activities to attract travelers and, most recently, the emphasis has fallen on science-backed experiences that combine education and escapism. Hotels are partnering with specialists and experts to deliver collaborative excursions and stay experiences for guests.
Insight - When going on vacation, contemporary consumers often look for activities that they can enjoy at their destination and much of this search is motivated by curiosity and the need to escape from the mundane. In this space, many are prioritizing activities that will allow them to learn and/or experience something new. This demand is usually driven by a desire to enrich one's life and when this is satisfied, consumers feel inspired and energized.
Insight - When going on vacation, contemporary consumers often look for activities that they can enjoy at their destination and much of this search is motivated by curiosity and the need to escape from the mundane. In this space, many are prioritizing activities that will allow them to learn and/or experience something new. This demand is usually driven by a desire to enrich one's life and when this is satisfied, consumers feel inspired and energized.
Workshop Question - Conceptualize a partnership with an expert that would enrich your brand's services.
Trend Themes
1. Science-backed Experiences - Hotels are partnering with specialists and experts to deliver collaborative excursions and stay experiences for guests, combining education and escapism.
2. Educational Hospitality Experience - Hospitality businesses are offering experiences that enrich the lives of consumers and prioritize activities that allow them to learn and/or experience something new.
3. Adventure-encouraging Hospitality Experiences - Hospitality businesses are offering one-of-a-kind experiences through adventure that prioritize educational activities.
Industry Implications
1. Hospitality Industry - The hospitality industry can benefit from partnering with experts to create one-of-a-kind experiences and activities that offer the perfect balance of education and escapism, encouraging adventure.
2. Travel Industry - The travel industry can benefit from designing niche experiences and activities that cater to the consumer's desire to learn and/or experience something new, particularly in science or wellness-related fields.
3. Aquarium Industry - The aquarium industry can benefit from partnering with hotels to design and create massive hotel aquariums that promote guest engagement and active learning.
5 Featured, 35 Examples:
103,725 Total Clicks
Date Range:
Feb 21 — Jun 21
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