Fast-Causal Restaurant HipCityVeg Launched a Vegan 'Happy Meal' in DC
Grace Mahas — July 18, 2019 — Eco
References: hipcityveg & vegnews
Philadelphia-based vegan restaurant, HipCityVeg, will be launching a vegan 'Happy Meal' option targeted towards children in Washington, DC. The child-themed food combo will include "vegan chicken nuggets made with organic grains and served with sweet potato fries, a 16-ounce beverage, and a choice of sriracha aioli, smoky BBQ mustard, buffalo, bleu cheese, or peppercorn ranch sauces for dipping."
The new location also features a DIY Banana Whip bar with frozen bananas and the option to include strawberries, marshmallows, chocolate chips, graham crackers, brownie crumbs, and peanut sauce. The vegan happy meal is great for families following a plant-based diet, or for parents looking for an easy and familiar way to introduce vegan options to their children.
HipCityVeg is planning to open 30 to 40 new restaurants across the US in the next four years.
The new location also features a DIY Banana Whip bar with frozen bananas and the option to include strawberries, marshmallows, chocolate chips, graham crackers, brownie crumbs, and peanut sauce. The vegan happy meal is great for families following a plant-based diet, or for parents looking for an easy and familiar way to introduce vegan options to their children.
HipCityVeg is planning to open 30 to 40 new restaurants across the US in the next four years.
Trend Themes
1. Child-focused Vegan Options - The rise of child-themed vegan meals presents an opportunity for restaurants to cater to young consumers and promote plant-based eating from a young age.
2. DIY Food Stations - The introduction of a DIY Banana Whip bar at HipCityVeg highlights the trend of interactive food stations at restaurants, providing a personalized dining experience.
3. Expansion of Vegan Chains - The plans for opening 30 to 40 new HipCityVeg restaurants demonstrate the growing trend of expanding vegan chains, catering to the increasing demand for plant-based food.
Industry Implications
1. Fast Casual Restaurants - Fast-casual restaurants can capitalize on the demand for child-friendly vegan options and offer innovative plant-based menus to attract families.
2. Healthy Snack Foods - The trend of child-themed vegan meals opens up opportunities for healthy snack food companies to create innovative, plant-based options specifically targeted towards children.
3. Restaurant Chains - The expansion plans of HipCityVeg and other vegan chains show the potential for growth in the plant-based restaurant industry, catering to the rising demand for vegan options.
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