The Concept for GTAC Imagines Cultured Meat Packaging of the Future
Laura McQuarrie — July 29, 2021 — Lifestyle
References: thedieline
By the day, cultured meat is getting closer to leaving the lab and being abundantly available in grocery stores, and GTAC is a concept that provides a look at what the packaging for cultured meat may look like in the future. GTAC, or Good To All Creation, focuses on some of the traits that are unique to lab-created meat, such as the fact it has the potential to feed more people at lower costs and dramatically reduce CO2 levels.
Siena Dexter, creative director at Idea Dolls, the agency behind the concept, asks: "how would we make the concept of meat grown in a petri-dish more palatable to consumers?" The agency opted for minimalist packaging that feels fresh and futuristic and the animal silhouettes that appear on the boxes reference the process of creating cultured meat from cells.
Siena Dexter, creative director at Idea Dolls, the agency behind the concept, asks: "how would we make the concept of meat grown in a petri-dish more palatable to consumers?" The agency opted for minimalist packaging that feels fresh and futuristic and the animal silhouettes that appear on the boxes reference the process of creating cultured meat from cells.
Trend Themes
1. Minimalist Packaging - There is an opportunity to create minimalist packaging that feels fresh and futuristic for lab-created meat to make it more appealing to consumers.
2. Sustainable Packaging - There is a need for sustainable packaging for lab-created meat to address concerns over environmental impact and reduce CO2 levels.
3. Product Transparency - There is a demand for greater product transparency in lab-created meat, which can be addressed through innovative packaging that highlights the unique traits of the product.
Industry Implications
1. Food Packaging - Food packaging companies can capitalize on the opportunity to create minimalist and sustainable packaging for lab-created meat to meet consumer demands for environmentally-friendly packaging solutions.
2. Meat Production - Meat production companies have an opportunity to innovate by creating lab-grown meat that is packaged in an appealing and sustainable manner to meet consumer preferences while reducing environmental impact.
3. Environmental Sustainability - Environmental sustainability organizations can focus on partnering or advocating for improved lab-created meat packaging to reduce carbon emissions and environmental impact.
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