Lark & Berry's Engagement Ring Designs are Ethically & Sustainably Made
Laura McQuarrie — November 11, 2019 — Fashion
References: larkandberry & fashionweekdaily
Lark & Berry, a creator of conflict-free, sustainably sourced cultured diamonds, recently launched a range of engagement ring designs. The direct-to-consumer brand's first-ever collection of cultured engagement rings features styles made in the UK with 100% renewable energy. The styles in the collection range from classic to modern, as a variety of different cuts are available, along with stones of different sizes.
According to Lark & Berry founder Laura Chavez, "Since our launch in 2018, luxury fans have been asking us for engagement rings. At Lark & Berry, we very much champion cultured diamonds jewelry as the 'now' option that allows independent women and men to gift themselves—but of course, when wedding bells begin to chime in our fans’ lives, we want to be there for them."
Image Credit: Lark & Berry
According to Lark & Berry founder Laura Chavez, "Since our launch in 2018, luxury fans have been asking us for engagement rings. At Lark & Berry, we very much champion cultured diamonds jewelry as the 'now' option that allows independent women and men to gift themselves—but of course, when wedding bells begin to chime in our fans’ lives, we want to be there for them."
Image Credit: Lark & Berry
Trend Themes
1. Conflict-free Diamonds - The trend of using conflict-free diamonds in engagement rings presents an opportunity for ethical and sustainable brands to disrupt the traditional diamond industry.
2. Direct-to-consumer Jewelry - The rise of direct-to-consumer jewelry brands like Lark & Berry showcases the potential for disruptive innovation in the engagement ring market, bypassing traditional retailers.
3. Cultured Diamonds - The increasing popularity of engagement rings made with cultured diamonds provides an avenue for innovative brands to offer sustainable and environmentally friendly options that resemble traditional diamonds.
Industry Implications
1. Ethical Jewelry - The growth of ethical jewelry industry provides an opportunity for brands to create engagement rings that align with consumers' values of sustainability and responsible sourcing.
2. Renewable Energy - The adoption of renewable energy in the production of engagement rings opens up possibilities for green innovation and disruptive solutions within the jewelry industry.
3. Sustainable Fashion - The marriage of sustainable fashion and engagement rings creates a space for brands to offer designs that appeal to eco-conscious consumers seeking environmentally friendly options for their special occasions.
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