Walmart is Expanding Its 'Delivery Unlimited' Grocery Service US-Wide
Daniel Johnson — September 13, 2019 — Business
References: corporate.walmart & techcrunch
Walmart will expand its 'Delivery Unlimited' service across all of the United States. Walmart has the goal of being able to reach over half of all people in the country by the end of 2019. The program was tested in several cities earlier this year, and the program's expansion is due to positive responses in these cities.
Walmart's Delivery Unlimited service differs from its normal grocery delivery service by offering either a yearly fee of $98, or a monthly fee of $12.95 to access unlimited grocery delivery. The normal delivery service charges $9.99 per delivery. The service allows for cheaper delivery amongst frequent orderers. It also allows Walmart to compete with other food delivery services, as opposed to simply offering in-store grocery shopping.
Image Credit: Walmart
Walmart's Delivery Unlimited service differs from its normal grocery delivery service by offering either a yearly fee of $98, or a monthly fee of $12.95 to access unlimited grocery delivery. The normal delivery service charges $9.99 per delivery. The service allows for cheaper delivery amongst frequent orderers. It also allows Walmart to compete with other food delivery services, as opposed to simply offering in-store grocery shopping.
Image Credit: Walmart
Trend Themes
1. Expansion of Delivery Unlimited Service - The unlimited grocery delivery service offered by Walmart is being expanded across the United States, creating disruptive innovation opportunities for the grocery delivery industry.
2. Subscription-based Grocery Delivery - Walmart's implementation of a subscription-based model for grocery delivery, with options for yearly or monthly fees, presents opportunities for disruptive innovation in the subscription service industry.
3. Competitive Response to Other Food Delivery Services - Walmart's move to compete with other food delivery services, rather than just offering in-store grocery shopping, opens up opportunities for disruptive innovation in the food delivery industry.
Industry Implications
1. Grocery Delivery - The expansion of Walmart's Delivery Unlimited service introduces disruptive innovation opportunities within the grocery delivery industry.
2. Subscription Services - The subscription-based model for grocery delivery offered by Walmart presents disruptive innovation opportunities within the subscription service industry.
3. Food Delivery - Walmart's competitive response to other food delivery services creates disruptive innovation opportunities within the food delivery industry.
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