AmazonFresh Delivery Service is a Now Free to Prime Subscribers
Grace Mahas — September 9, 2019 — Business
References: amazon & internetretailing.net
With increasingly busy lives, many consumers are looking to simplify weekly chores with progressive and convenient services, and AmazonFresh is leveraging this demand by offering Prime subscribers a free grocery delivery service. This change in subscription models means that consumers no longer need to pay for a separate AmazonFresh account if they already subscribe to Amazon Prime.
Moreover, this model may encourage consumers who are looking to save on costs, as Amazon Prime now offers users video content, expedited shipping, and grocery delivery services. By combining these services, not only is Amazon expanding its demographic of potential consumers, but it also allows Amazon to be an "all-in-one" subscription service to give users access to all their basics -- from food and products to at-home entertainment.
Moreover, this model may encourage consumers who are looking to save on costs, as Amazon Prime now offers users video content, expedited shipping, and grocery delivery services. By combining these services, not only is Amazon expanding its demographic of potential consumers, but it also allows Amazon to be an "all-in-one" subscription service to give users access to all their basics -- from food and products to at-home entertainment.
Trend Themes
1. All-in-one Subscription Services - The combination of different services and products into one subscription service can be a disruptive innovation opportunity for businesses in various industries.
2. Convenient Delivery Services - The increasing demand for convenient and easy-to-use delivery services presents a disruptive innovation opportunity for businesses in the hospitality, retail, and logistics industries.
3. Subscription-based Business Models - Businesses could take advantage of the trend towards subscription-based business models to offer their customers more flexible and customizable services, creating a disruptive innovation opportunity across multiple industries.
Industry Implications
1. Hospitality - Hotels and restaurants could create new revenue streams and improve the customer experience by offering their own delivery services, taking a cue from AmazonFresh's successful model.
2. Retail - As e-commerce and online shopping continue to grow, the retail industry can integrate subscription-based models and delivery services to create more personalized, convenient shopping experiences for their customers.
3. Logistics - Delivery services are becoming increasingly important in the logistics industry, which presents disruptive innovation opportunities for businesses that focus on the integration of technology and automation to optimize their processes and enhance the customer experience.
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