Papa John's Dual Layer Pizza Celebrates the Release of Ghostbusters
Katherine Pendrill — June 28, 2016 — Pop Culture
References: papajohns & brandeating
Papa John's is celebrating the release of Ghostbusters by bringing back its Dual Layer Pepperoni Pizza. While some brands have been promoting the new movie with black burgers and lime-green colored treats, Papa John's is taking a more indulgent approach.
The new XL Dual Layer Pepperoni Pizza is a 16-inch hand-tossed pizza comprised of two distinct layers. There is a single layer of deli-style pepperoni, which sits underneath an additional layer of pepperoni, cheese and Italian herb seasoning. To give the pizza a Ghostbusters-inspired twist, the dish is served inside a box that is branded with 'honorary Ghostbuster' Papa John in the iconic ECTO-1 vehicle.
As an added bonus, those who purchase a $25 ePapa Card will be gifted with a $5 Fandango gift certificate to use towards the purchase of any movie ticket.
The new XL Dual Layer Pepperoni Pizza is a 16-inch hand-tossed pizza comprised of two distinct layers. There is a single layer of deli-style pepperoni, which sits underneath an additional layer of pepperoni, cheese and Italian herb seasoning. To give the pizza a Ghostbusters-inspired twist, the dish is served inside a box that is branded with 'honorary Ghostbuster' Papa John in the iconic ECTO-1 vehicle.
As an added bonus, those who purchase a $25 ePapa Card will be gifted with a $5 Fandango gift certificate to use towards the purchase of any movie ticket.
Trend Themes
1. Movie-inspired Food - Restaurants can create special menu items that tie in with the release of popular movies, like Papa John's Dual Layer Pepperoni Pizza for Ghostbusters, to attract customers and increase revenue.
2. Layered Food - Dual layer food items, like Papa John's Dual Layer Pepperoni Pizza, offer a unique twist on traditional favorites and could be a trend to explore for restaurants looking to differentiate themselves.
3. Branded Packaging - Custom packaging, like the Ghostbusters-inspired box for Papa John's Dual Layer Pepperoni Pizza, can add value and excitement for customers and be a key element of a restaurant's marketing strategy.
Industry Implications
1. Fast Food - Fast food chains can create limited-time menu items that tie in with popular movies to increase foot traffic and sales.
2. Pizza Delivery - Pizza delivery companies can explore dual layer pizza options as a way to stand out in the crowded pizza market and attract new customers.
3. Movie Theaters - Movie theaters can partner with restaurants to offer special food deals, like Papa John's $5 Fandango gift certificate promotion, to add value and incentivize customers to visit their theaters.
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