Fandango's VIP Loyalty Program Offers Cash Credit Rewards for Movies
Madison Mackay — May 1, 2018 — Pop Culture
Online entertainment company Fandango released the new VIP loyalty program -- a way for consumers to receive $6 in credits for every four tickets purchased online through the company's website.
With the goal to drive more consumers into movie theaters, the brand created an advanced ticketing method that offers a four-month promotion for the summer. The $6 can be used towards all three of Fandango's brands including the self-titled Fandango website that offers online ticket purchasing, FandangoNOW, a pay-as-you-go streaming service and the Fandango FanShop, an online retailer that offers movie collectables and memorabilia.
The new VIP loyalty program is available now for current and new members -- Offering the aforementioned $6 rewards, 150 VIP+ points for every ticket as well as rewards in the form of streaming movies for every 600 points earned.
With the goal to drive more consumers into movie theaters, the brand created an advanced ticketing method that offers a four-month promotion for the summer. The $6 can be used towards all three of Fandango's brands including the self-titled Fandango website that offers online ticket purchasing, FandangoNOW, a pay-as-you-go streaming service and the Fandango FanShop, an online retailer that offers movie collectables and memorabilia.
The new VIP loyalty program is available now for current and new members -- Offering the aforementioned $6 rewards, 150 VIP+ points for every ticket as well as rewards in the form of streaming movies for every 600 points earned.
Trend Themes
1. Online Ticketing Loyalty Programs - Opportunity for businesses to create loyalty programs that offer rewards for online ticket purchases.
2. Crossover Brand Loyalty - Potential to expand loyalty programs across multiple brands within the same company to drive customer engagement.
3. Streaming Service Integration - Opportunity to integrate streaming services into loyalty programs to enhance customer experience and encourage usage.
Industry Implications
1. Entertainment - Loyalty programs can be implemented by entertainment companies to increase ticket sales and customer retention.
2. E-commerce - Opportunity for online retailers to create loyalty programs that incentivize repeat purchases and drive customer loyalty.
3. Streaming Services - Loyalty programs can be utilized by streaming platforms to encourage user engagement and increase subscriptions.
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