Activists use tools that help protect their identities while protesting
Trend - Activism has long been dangerous for those who are protesting injustice, and with the uptick of racial justice protests around the world, many are turning to technology to help protect their identities. Apps and masks that keep individuals from being identified allow them to protect their identities in the event that they face dangers as a result of being vocal about social issues.
Insight - In the modern age, protesting is increasingly dangerous to individuals as advanced surveillance technology makes it easier to track people who are vocal about societal injustices. People are concerned about how being an activist can impact their livelihoods, freedoms and even lives, and are creating solutions to these issues that include the protection of their identity, and the identity of others.
Insight - In the modern age, protesting is increasingly dangerous to individuals as advanced surveillance technology makes it easier to track people who are vocal about societal injustices. People are concerned about how being an activist can impact their livelihoods, freedoms and even lives, and are creating solutions to these issues that include the protection of their identity, and the identity of others.
Workshop Question - How could your brand better prioritize issues related to safety and inclusion?
Trend Themes
1. Identity Protection for Protesters - Activists are leveraging technology to protect their identities while protesting against social injustice and police brutality.
2. Anti-facial Recognition Tools - Surveillance exclusion masks and wearable face projectors aim to protect against facial recognition technology.
3. Face-blurring Image Tools - Tools like Anonymous Camera and Image Scrubber are being developed to quickly and easily remove identifying information from photos and videos.
Industry Implications
1. Technology - The increasing need for privacy and data protection for individuals using technology creates an opportunity for the development of more advanced privacy tools.
2. Security - As risks to personal safety increase, there is a need for increased security for individuals who are protesting injustices.
3. Fashion/design - The incorporation of technology into wearable items like masks and headpieces can revolutionize the design and fashion industries, opening up new opportunities for growth.
4 Featured, 30 Examples:
77,794 Total Clicks
Date Range:
Jun 20 — Jun 20
Trending:
Average
Consumer Insight Topics:
