This Lung Cancer Awareness Stunt Shares a Message Through Beatboxing
Laura McQuarrie — December 3, 2015 — Marketing
References: roycastle.org & prexamples
This lung cancer awareness stunt makes the most of the fact that during the cold winter months, people are more prone to contracting colds, coughs, the flu and other illnesses. Boehringer UK and the Roy Castle Lung Cancer Foundation put together a stunt that involved a man coughing on a public train, which quickly turned into a musical group effort with the help of members of the Beatbox Collective.
As well as enlivening a few morning commutes, the stunt is intended to remind people that "sometimes, a cough is more than just a cough."
While it's common to see people coughing a lot more as the temperature drops, this publicity stunt cleverly communicates that a persistent cough is one of the most telling signs of lung cancer.
As well as enlivening a few morning commutes, the stunt is intended to remind people that "sometimes, a cough is more than just a cough."
While it's common to see people coughing a lot more as the temperature drops, this publicity stunt cleverly communicates that a persistent cough is one of the most telling signs of lung cancer.
Trend Themes
1. Awareness Stunts - Healthcare organizations can leverage awareness stunts to grab attention and educate the public about important health issues.
2. Creative Messaging - Innovative messaging techniques, such as incorporating music and performance, can effectively convey serious messages in a captivating way.
3. Cold Weather Health - With the colder months increasing the risk of respiratory illnesses, there is a need for innovative approaches to raising awareness and encouraging early detection of health conditions.
Industry Implications
1. Healthcare - The healthcare industry can explore the use of creative stunts and innovative messaging to raise awareness about diseases and promote preventive measures.
2. Music and Entertainment - The music and entertainment industry can collaborate with healthcare organizations to create impactful campaigns that blend artistry and education.
3. Public Transportation - Public transportation companies can support health awareness initiatives by providing platforms for engaging stunts and spreading important messages to a wide audience.
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