Santander's Fun City Billboards Appeal to Millennials
Laura McQuarrie — October 2, 2016 — Marketing
References: youtube & prexamples
Santander Bank is now running a new campaign called 'From Bus Stop to Bus Stop' in Brazil that involves the setup of fun city billboards across major universities in São Paulo.
One of the most fun examples is a billboard that doubles as a karaoke station, which invites young people on the streets to gather with groups of friends and sing their hearts out to the words that appear on-screen.
As part of its ongoing efforts as a brand to ask: "How can we help you today?" Santander's 'From Bus Stop to Bus Stop' campaign also includes a variety of useful Millennial-targeted billboards that charge phones, offer Wi-Fi connectivity, provide umbrellas in the rain and more.
One of the most fun examples is a billboard that doubles as a karaoke station, which invites young people on the streets to gather with groups of friends and sing their hearts out to the words that appear on-screen.
As part of its ongoing efforts as a brand to ask: "How can we help you today?" Santander's 'From Bus Stop to Bus Stop' campaign also includes a variety of useful Millennial-targeted billboards that charge phones, offer Wi-Fi connectivity, provide umbrellas in the rain and more.
Trend Themes
1. Interactive Karaoke Billboards - Disruptive innovation opportunity: Brands can create interactive billboards that engage millennials through fun experiences like karaoke.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertising agencies can incorporate interactive karaoke billboards in their campaigns to attract and engage millennials.
2. Banking - Disruptive innovation opportunity: Banks can explore the use of interactive billboards to connect with younger customers and offer innovative services like charging phones and providing Wi-Fi connectivity.
3. Out-of-home Media - Disruptive innovation opportunity: Out-of-home media companies can revolutionize the billboard industry by incorporating interactive elements and experiences that appeal to millennials.
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