Caffè Latte's New St. Moritz Cup Celebrates the Holiday Season
Katherine Pendrill — November 18, 2016 — Marketing
References: emmi-caffelatte & fmcgmagazine
With the holiday season just around the corner, Caffè Latte has rolled out the yuletide packaging for its St. Moritz cup. However, instead of opting for traditional holiday imagery such as snowflakes and evergreens, the brand has chosen a more upscale design.
The new St. Moritz cup features a stylish après-ski design that aims to transport drinkers to the heart of the Swizz Alps. The illustration includes two chic characters standing in front of a stylized, tree-topped mountain. Not only does the design reference the upcoming holiday season, but it also serves as a cool reminder of the icy coffee drink inside.
The chic packaging for Caffè Latte's to-go iced coffee demonstrates how brands can add a festive touch to their products without playing on traditional Christmas imagery.
The new St. Moritz cup features a stylish après-ski design that aims to transport drinkers to the heart of the Swizz Alps. The illustration includes two chic characters standing in front of a stylized, tree-topped mountain. Not only does the design reference the upcoming holiday season, but it also serves as a cool reminder of the icy coffee drink inside.
The chic packaging for Caffè Latte's to-go iced coffee demonstrates how brands can add a festive touch to their products without playing on traditional Christmas imagery.
Trend Themes
1. Holiday Packaging - Exploring non-traditional designs for holiday packaging can create a unique and memorable brand experience.
2. Upscale Design - Embracing stylish and sophisticated packaging designs can elevate the perception of a product and attract a higher-end consumer base.
3. Transportive Imagery - Using illustrations that evoke specific places or experiences can create a sense of escapism and tap into consumers' desire for adventure.
Industry Implications
1. Food and Beverage - Applying innovative packaging designs to food and beverage products can differentiate brands in a crowded market and enhance the overall consumer experience.
2. Retail - Implementing unique and visually appealing packaging concepts can attract attention, drive sales, and create a positive brand impression within the retail industry.
3. Hospitality - Incorporating transportive designs in hospitality-related products can enhance the overall guest experience and create a sense of luxury and exclusivity.
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