These New Halo Top Ice Cream Flavors All Keep a Vegan Profile
Michael Hemsworth — October 7, 2017 — Lifestyle
References: brandeating
The new flavors from Halo Top Ice Cream are positioned as being an indulgent yet decidedly different option when it comes to enjoying a frozen dessert. The flavors include Chocolate, Peanut Butter Cup, Oatmeal Cookie, Caramel Macchiato, Sea Salt Caramel, Chocolate Covered Banana and Cinnamon Roll. Each one is made with a base of coconut ingredients over milk and cream, while they also keep a non-dairy, vegan profile for consumers on restrictive diets to enjoy.
Alternative diets like veganism are becoming more commonplace as more consumers given them a try to see if they help them with leading a healthier lifestyle. The new Halo Top Ice Cream flavors identify the need for enhanced variety to keep this market vertical fresh and innovative.
Alternative diets like veganism are becoming more commonplace as more consumers given them a try to see if they help them with leading a healthier lifestyle. The new Halo Top Ice Cream flavors identify the need for enhanced variety to keep this market vertical fresh and innovative.
Trend Themes
1. Vegan Ice Cream - As the popularity of veganism continues to grow, there is a disruptive innovation opportunity for companies to create new and exciting vegan ice cream flavors.
2. Non-dairy Desserts - With more and more consumers seeking non-dairy dessert options, there is an opportunity for companies to develop new innovative treats that cater to this growing market.
3. Coconut-based Ingredients - Coconut-based ingredients are becoming more popular in ice cream due to their versatility, there is an opportunity for companies to develop new coconut-based products that offer unique and unexpected flavor combinations.
Industry Implications
1. Food and Beverage Industry - As consumers look to maintain a healthy lifestyle, there is a disruptive innovation opportunity for the food and beverage industry to create more non-dairy dessert options and vegan ice cream flavors.
2. Plant-based Industry - As veganism and plant-based eating continues to gain popularity, there is a disruptive innovation opportunity for the plant-based industry to create new and exciting non-dairy frozen dessert options.
3. Coconut-based Industry - Coconut-based ingredients are becoming more popular in the food and beverage industry, there is a disruptive innovation opportunity for the coconut-based industry to develop new and exciting coconut-based products that cater to the frozen dessert market.
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