Halo Top is Opening a Brick-and-Mortar Scoop Shop in Los Angeles
Laura McQuarrie — November 9, 2017 — Lifestyle
Halo Top is set to open its first-ever scoop shop in Los Angeles, making it possible for those in the area to get a taste for its low-calorie, high-protein and low-sugar treats that are positioned as guilt-free indulgences.
Some of the flavors that will be available at the ice cream shop include decadent varieties like cinnamon roll, pancakes and waffles, chocolate chip cookie dough and red velvet. Some new soft-serve flavors will also be available including birthday cake. When it comes to serving its low-calorie treats, Halo Top will be offering "puffle" cones, waffle cones, cake cones and sugar cones, as well as ice cream tacos and sandwiches.
As an ice cream brand that positions itself as a better-for-you alternative, Halo Top's ice cream shop will be a new destination for health enthusiasts, as well as anyone with a sweet tooth.
Some of the flavors that will be available at the ice cream shop include decadent varieties like cinnamon roll, pancakes and waffles, chocolate chip cookie dough and red velvet. Some new soft-serve flavors will also be available including birthday cake. When it comes to serving its low-calorie treats, Halo Top will be offering "puffle" cones, waffle cones, cake cones and sugar cones, as well as ice cream tacos and sandwiches.
As an ice cream brand that positions itself as a better-for-you alternative, Halo Top's ice cream shop will be a new destination for health enthusiasts, as well as anyone with a sweet tooth.
Trend Themes
1. Low-calorie Dessert Shops - The rise of Halo Top's brick-and-mortar scoop shop highlights a trend in the market towards guilt-free indulgences and healthier dessert options.
2. Soft-serve Innovations - Halo Top's new soft-serve flavors and unique cone offerings present opportunities for other ice cream brands to experiment with new soft-serve styles and cone variations.
3. Digital-first Sales Strategies - As Halo Top increases its physical retail presence, other digitally native brands could benefit from following suit, utilizing brick-and-mortar stores to showcase products and create experiences for customers.
Industry Implications
1. Ice Cream Industry - Companies in the ice cream industry can capitalize on the growing popularity of low-calorie treats by developing new product lines with healthier ingredients and marketing them towards health-conscious consumers.
2. Health Food Industry - The success of Halo Top's low-calorie ice cream highlights an opportunity for health food industry brands to develop new low-calorie, high-protein, and low-sugar dessert products with unique flavors and packaging.
3. Retail Industry - The launch of Halo Top's brick-and-mortar shop represents an opportunity for the retail industry to explore the potential of experiential retail that emphasizes 'Instagramable' design and unique product offerings.
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