CAMH Wants to Ensure No One is Left Behind with Its New Campaign
Grace Mahas — February 14, 2023 — Marketing
References: youtube
The Centre for Addiction and Mental Health (CAMH) is launching the world's largest fundraising campaign for hospital-based mental health research. The campaign, titled "No One Left Behind," is aimed at addressing the growing mental health crisis with over 450 million people globally suffering from mental illness, including 6.7 million Canadians. The funding will go toward building a new CAMH Research & Discovery Centre to conduct groundbreaking research and find solutions for people struggling with mental illness. The campaign is led by an advertising platform developed in partnership with Toronto agency Camp Jefferson and will include TV, social, out-of-home and radio ads.
“We wanted this campaign to call out to those who share the same ambition and attitude of the very people who are fighting daily to uncover new cures for those living with, and affected by, mental illness”, says Camp Jefferson ECD Julie Nikolic. “We feel this embodies CAMH’s unbreakable spirit against the seemingly insurmountable odds they face. It lets people who may be suffering or who have loved ones who are going through difficult times know that CAMH will keep going the distance for them.”
“We wanted this campaign to call out to those who share the same ambition and attitude of the very people who are fighting daily to uncover new cures for those living with, and affected by, mental illness”, says Camp Jefferson ECD Julie Nikolic. “We feel this embodies CAMH’s unbreakable spirit against the seemingly insurmountable odds they face. It lets people who may be suffering or who have loved ones who are going through difficult times know that CAMH will keep going the distance for them.”
Trend Themes
1. Mental Health Research - There is a growing demand for investment in research and development of innovative solutions to address the mental health crisis.
2. Fundraising for Mental Health - The need for fundraising campaigns is increasing to provide financial support for mental health research and treatment programs.
3. Mental Health Advertising - There is an opportunity to create effective advertising campaigns to raise awareness about mental health and reduce stigma surrounding it.
Industry Implications
1. Healthcare - Healthcare organizations can invest in mental health research and development of innovative treatments to address the growing demand for mental health services.
2. Non-profit - Non-profit organizations focused on mental health can launch fundraising campaigns to generate funds for research and treatment programs.
3. Advertising - Advertising agencies can help create effective campaigns to raise awareness about mental health and reduce stigma surrounding it.
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