LinkedIn's #TheTeammates on TikTok Talks Mental Health
Laura McQuarrie — December 7, 2021 — Marketing
LinkedIn has joined TikTok and in the UK, it is launching a workforce campaign to encourage youth to look for employment. In partnership with the platform's CareerTok community, LinkedIn is kicking off #TheTeammates campaign featuring conversations about mental health in the workplace.
With the help of eight content creators on TikTok, LinkedIn will be recognizing that young people are just entering the workforce, finding their footing in a hybrid world and they are needing some extra support. The campaign helps people share the highs and lows of their experiences over the last year and as Conor Bolton, international head of social media at LinkedIn said in a statement, "Navigating the modern world of work, particularly when splitting your time between the office and home, can be tough—and sometimes you just need to hear a word of support or a nugget of advice to pick you up and keep you on track.”
With the help of eight content creators on TikTok, LinkedIn will be recognizing that young people are just entering the workforce, finding their footing in a hybrid world and they are needing some extra support. The campaign helps people share the highs and lows of their experiences over the last year and as Conor Bolton, international head of social media at LinkedIn said in a statement, "Navigating the modern world of work, particularly when splitting your time between the office and home, can be tough—and sometimes you just need to hear a word of support or a nugget of advice to pick you up and keep you on track.”
Trend Themes
1. Hybrid Workforce Support - The #TheTeammates campaign on TikTok highlights the need for mental health support and advice as young people navigate the modern world of work.
2. Career Guidance on Social Media - Partnering with TikTok's CareerTok community, LinkedIn is showcasing a new way to provide career guidance and support to young people through creative content.
3. Employment Awareness on Social Media - The #TheTeammates campaign on TikTok aims to promote employment awareness among young people and encourage them to look for job opportunities.
Industry Implications
1. Social Media - Social media platforms can provide innovative ways to address mental health and career guidance needs for young people entering the workforce.
2. Human Resources - Human resources departments can explore using social media as a tool to promote employment and mental health awareness to young individuals.
3. Marketing and Advertising - Marketing and advertising companies can help promote workforce campaigns through social media and target young people in a meaningful way.
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