Nike's Every Stitch Considered' is a Minimalist Capsule Collection
Ellen Smith — October 19, 2020 — Fashion
Nike's 'Every Stitch Considered' is a capsule collection that offers a more minimalist take than what's expected from the brand. This line seamlessly balances aesthetics with function, providing pieces that are understated, subtle and design-focused. The line largely features gender neutral silhouettes that arrive in more neutral colorways, like black and white.
The line is best described by Nike's VP of apparel, Kurt Parker, who said that "“Every Stitch Considered is ultimately a sportswear-inspired lifestyle collection, but our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles.” What's more, is that each piece has hidden functions, such as a jacket with backpack straps.
Image Credit: Nike
The line is best described by Nike's VP of apparel, Kurt Parker, who said that "“Every Stitch Considered is ultimately a sportswear-inspired lifestyle collection, but our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles.” What's more, is that each piece has hidden functions, such as a jacket with backpack straps.
Image Credit: Nike
Trend Themes
1. Minimalist Sportswear - There is an opportunity for disruption by offering a sportswear-inspired minimalist collection with hidden functions.
2. Gender-neutral Fashion - A gender-neutral fashion collection that balances aesthetics with function and offers hidden functions has the potential for disruptive innovation.
3. Function-first Design - By focusing on the function and purpose of each piece, there is potential to disrupt the fashion industry with a minimalist collection that offers hidden functions.
Industry Implications
1. Sportswear - The sportswear industry can benefit by embracing minimalist design and hidden functions in their collections.
2. Fashion - There is a potential for disruption in the fashion industry by offering a gender-neutral, function-first minimalist collection with hidden functions.
3. Apparel Manufacturing - Apparel manufacturers can embrace old-world Italian craftsmanship and decades of scientific study to create minimalist pieces with hidden functions that disrupt the industry.
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