This Women's Day, Benefit is Helping Women in the Workplace
Laura McQuarrie — March 4, 2020 — Fashion
References: blog.benefitcosmetics & famouscampaigns
Benefit Cosmetics is known for its fun-filled, pink-hued boutiques and events and for International Women's Day, the female-run beauty brand is focused on helping women in the workplace rise to success. For International Women’s Day on March 8th, Benefit Cosmetics will be offering free professional headshots for a limited time at select stores across the UK. On a first-come, first-served basis during select hours, Benefit Cosmetics will be giving women the chance to uplevel the way they present themselves to the world on professional networking sites.
On networking platforms like LinkedIn, it goes without saying that members with a profile picture get more profile views and earn more trust than users who don't. As such, these free professional headshots have the potential to help LinkedIn users stand out and land a dream job.
On networking platforms like LinkedIn, it goes without saying that members with a profile picture get more profile views and earn more trust than users who don't. As such, these free professional headshots have the potential to help LinkedIn users stand out and land a dream job.
Trend Themes
1. Professional Headshot Services - The trend of offering free professional headshots presents an opportunity for businesses to engage with consumers and help them improve their professional image.
2. Women Empowerment - The trend of Benefit Cosmetics offering free headshots for International Women's Day highlights the opportunity for businesses to support gender equality and empower women in the workplace.
3. Enhancing Online Presence - The trend of using professional headshots to enhance online presence on platforms like LinkedIn provides an opportunity for businesses to provide value-added services in the digital space.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend by offering complimentary headshot services to improve brand perception and engage with customers.
2. Photography - The photography industry can leverage the trend by offering specialized headshot services and collaborating with businesses to provide professional image solutions.
3. Human Resources - The human resources industry can explore the trend by incorporating professional headshot services into their recruitment and talent management strategies, providing added value to job seekers and employers.
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