The Biothymus F Anti Hair Loss Scalp Serum Ads are Sensitive and Silly
Meghan Young — January 30, 2012 — Marketing
References: nudejeh & ibelieveinadv
The Biothymus F Anti Hair Loss Scalp Serum ad campaign shows that this beauty product is so effective, it will even give a person's brush a beautiful mane. If that was really possible, imagine what it could do for a woman. That is exactly the thought this campaign hopes to elicit in the minds of women everywhere.
Created by nudeJEH, an ad agency based in Bangkok, Thailand, the Biothymus F Anti Hair Loss Scalp Serum ad campaign touches on a fun and fantastical notion in order to play with an otherwise serious issue. Hair loss is devastating for both men and women. Because of that, it is often a sore subject to bring up. This campaign does a great job of addressing it sensitively.
Created by nudeJEH, an ad agency based in Bangkok, Thailand, the Biothymus F Anti Hair Loss Scalp Serum ad campaign touches on a fun and fantastical notion in order to play with an otherwise serious issue. Hair loss is devastating for both men and women. Because of that, it is often a sore subject to bring up. This campaign does a great job of addressing it sensitively.
Trend Themes
1. Creative Beauty Marketing - Disruptive innovation opportunity: Explore imaginative and playful approaches to promote beauty products that resonate with consumers.
2. Addressing Sensitive Issues - Disruptive innovation opportunity: Craft campaigns that tactfully tackle serious topics, offering solutions and empathy to target audiences.
3. Fantastical Advertising Concepts - Disruptive innovation opportunity: Push boundaries by using imaginative and magical ideas to captivate consumer attention and create memorable brand experiences.
Industry Implications
1. Beauty Products - Disruptive innovation opportunity: Develop innovative hair loss solutions that provide promising results to both men and women.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace unconventional and emotionally intelligent advertising strategies to address sensitive topics in a captivating way.
3. Creative Agencies - Disruptive innovation opportunity: Collaborate with clients to create imaginative ad campaigns that generate buzz and resonate with target audiences.
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