This Kevin Murphy Packaging Changes Depending on Your Perspective
Alexander Lam — July 29, 2013 — Art & Design
References: containermade & psfk
In an effort to print more information on small bottles, design firm Container created a unique cleanser branding solution called 'Plane Clever.' Container designed the shampoo bottles for Australian hair product brand Kevin Murphy. Each beautifully branded bottle has text that changes depending the viewer's angle. As a result, each bottle easily fits double the text on a single surface.
Plane Clever works by using a low-tech solution. Container employed lenticular printing to create the multifaceted labels. Though the technique has been around for a long time, Kevin Murphy's packaging manages to use it in a sleek and functional way. In addition to providing additional information, the packaging's dual nature is able to grab the attention of consumers.
Plane Clever works by using a low-tech solution. Container employed lenticular printing to create the multifaceted labels. Though the technique has been around for a long time, Kevin Murphy's packaging manages to use it in a sleek and functional way. In addition to providing additional information, the packaging's dual nature is able to grab the attention of consumers.
Trend Themes
1. Multifaceted Packaging - Lenticular printing technology is creating opportunities for brands to display multiple information on single surfaces.
2. Interactive Branding - Interactive branding solutions like Kevin Murphy's 'Plane Clever' are providing unique and engaging experiences for consumers.
3. Attention-grabbing Content - Packaging designs that use dual nature and changing perspectives are catching the eye of consumers in a crowded market.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can use lenticular printing technology to display product descriptions, usage instructions and create interactive brand experiences.
2. Food and Beverage - Multifaceted packaging can be used by food and beverage brands to display recipes, nutritional information, and interactive content.
3. Pharmaceuticals - The pharmaceutical industry can use lenticular printing to display dosage instructions, medicine interactions, and other important information.
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