Hyundai Launched a New Series Named 'The Un-Adventurers'
Daniel Johnson — June 1, 2020 — Autos
References: prnewswire & mobilemarketer
Hyundai is launching a web series named ‘The Un-Adventurers,’ which will be hosted on the Tastemade streaming platform. The series will launch on June 3rd and it will consist of four episodes, which detail the experiences of a person embarking on a road trip.
Hyundai’s ‘The Un-Adventurers’ was created in collaboration with Innocean USA, as well as Canvas Worldwide.
Selma Masekela, the actor, is hosting the show, along with leading discussions on how travel can facilitate personal growth. Several of the company’s popular vehicles will be featured in the series including the Kona, Palisade, Santa Fe, Tucson, and the Kona SUV.
The branded series can be accessed on YouTube TV, Samsung TV Plus, VIZIO SmartCast TVs, and The Roku Channel.
Image Credit: Hyundai
Hyundai’s ‘The Un-Adventurers’ was created in collaboration with Innocean USA, as well as Canvas Worldwide.
Selma Masekela, the actor, is hosting the show, along with leading discussions on how travel can facilitate personal growth. Several of the company’s popular vehicles will be featured in the series including the Kona, Palisade, Santa Fe, Tucson, and the Kona SUV.
The branded series can be accessed on YouTube TV, Samsung TV Plus, VIZIO SmartCast TVs, and The Roku Channel.
Image Credit: Hyundai
Trend Themes
1. Branded Web Series - Brands can create a branded web series to promote their products, such as by featuring the experiences of customers.
2. Collaboration Marketing - Companies can collaborate with an agency to create a unique marketing campaign, such as a branded web series.
3. Product Placement - Brands can utilize product placement in web series to showcase the features and benefits of their products.
Industry Implications
1. Automotive - Automotive companies can create branded content to showcase their vehicles and encourage consumers to consider their products.
2. Entertainment - Entertainment streaming platforms can collaborate with brands to produce and distribute content to their audiences.
3. Advertising - Advertising agencies can leverage their expertise to create unique branded content campaigns for their clients.
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