Chili's and DoorDash are live streaming a YouTube Dinner Party
Daniel Johnson — May 17, 2020 — Tech
References: prnewswire & mobilemarketer
Chili’s will be hosting a YouTube dinner party in collaboration with DoorDAsh, the food delivery platform. The YouTube dinner party will be hosted by Chantel Jeffries, and celebrity guests will attend including Britney Spears, Liam Payne, and Paris Hilton. Viewers can participate in the dinner party by ordering Chili’s on DoorDash, where a new menu was created for the event. The menu will also provide a discount of $3 for orders over 15$ who use the promotion code, CHILISWITHFRIENDS. The new menu will be available on DoorDash until May 17th.
The food delivery platform will also work a charitable initiative into the event. The company will donate one meal to Feeding America, each time a person uses the hashtag #comebacktomexdd on the event live stream.
Image Credit: Chili's
The food delivery platform will also work a charitable initiative into the event. The company will donate one meal to Feeding America, each time a person uses the hashtag #comebacktomexdd on the event live stream.
Image Credit: Chili's
Trend Themes
1. Branded Dinner Party Streams - Hosting interactive dinner parties through live streaming platforms offers brands a unique way to engage with customers and create memorable experiences.
2. Influencer Collaboration - Partnering with popular influencers to host branded events can help businesses reach a wider audience and leverage the influencer's fan base for brand promotion.
3. Charitable Tie-ins - Integrating charitable initiatives into live streaming events not only generates positive brand image but also encourages audience participation and social media engagement.
Industry Implications
1. Food Delivery Services - Food delivery platforms like DoorDash can capitalize on the growing trend of branded dinner party live streams to attract new customers and increase sales.
2. Entertainment - In the entertainment industry, partnering with brands for interactive dinner party live streams can provide additional revenue streams and enhance audience engagement.
3. Social Media Marketing - Social media marketers can explore the potential of live streaming collaborations to create engaging branded experiences and drive brand awareness and customer loyalty.
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