Facebook Will Not Longer Be Approving New AR Effects Due to COVID-19
Daniel Johnson — March 21, 2020 — Tech
References: facebook & mobilemarketer
Facebook is currently suspending approvals for its AR effects during the outbreak of the coronavirus. The AR effects are used by content creators in order to produce assets for social media platforms like Instagram. The tools can still be used by creators on Facebook's Spark AR Hub, and they can submit content for future approval. However, Facebook has recently sent its contractors home, which means no new approvals can be made. Facebook has not indicated when approvals will begin to be made again.
AR effects are popular among mobile users, and they provide new avenues to engage people across different platforms. However, Facebook taking this action in order to ensure safety for its staff.
Image Credit: Facebook
AR effects are popular among mobile users, and they provide new avenues to engage people across different platforms. However, Facebook taking this action in order to ensure safety for its staff.
Image Credit: Facebook
Trend Themes
1. Suspended AR Effects - Disruptive innovation opportunity: Explore alternative platforms or technologies for content creators to produce AR effects without relying on Facebook's approval.
2. COVID-19 Impact on AR Effects - Disruptive innovation opportunity: Develop AR effect tools that cater specifically to the changing needs and concerns of users during the pandemic.
3. Remote AR Effect Approvals - Disruptive innovation opportunity: Create a remote AR effect approval system that allows Facebook contractors to continue their work from home without interruption.
Industry Implications
1. Social Media Platforms - Disruptive innovation opportunity: Build a new social media platform that offers AR effect creation and approval as a core feature, attracting content creators looking for alternatives.
2. Mobile Apps - Disruptive innovation opportunity: Develop a mobile app that allows users to create and share AR effects without relying on the approval process of Facebook and other platforms.
3. AR Technology - Disruptive innovation opportunity: Enhance existing AR technology to provide more advanced and user-friendly tools for content creators, reducing reliance on approval processes.
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