Wave is Hosting a John Legend Virtual Reality Concert
Laura McQuarrie — June 18, 2020 — Pop Culture
References: go.wave.watch & roadtovr
Social VR music venue Wave is hosting a John Legend virtual reality concert, which will see the star transformed into a digital version of himself for a live performance. The concert is set to take place in just a few days and it will be livestreamed to YouTube and Twitter. As part of the experience, fans are invited to join the dance floor and interact with the performer like never before. With this new kind of virtual concert experience, fans will be able to send paid "visual gifts," which will help to support Legend’s FREEAMERICA campaign.
As part of the One Wave virtual concert series, Legend will be joining other artists who have transformed into avatars for livestreamed performances.
As part of the One Wave virtual concert series, Legend will be joining other artists who have transformed into avatars for livestreamed performances.
Trend Themes
1. Virtual Reality Concerts - Disruptive innovation opportunity: Expanding the reach of live music performances by creating immersive virtual reality experiences for fans.
2. Livestreamed Performances - Disruptive innovation opportunity: Leveraging online platforms to deliver live performances to a global audience, breaking the barriers of physical venues.
3. Interactive Fan Engagement - Disruptive innovation opportunity: Utilizing virtual reality technology to enable fans to interact with performers in new and exciting ways during live concerts.
Industry Implications
1. Music and Entertainment - Disruptive innovation opportunity: Integrating virtual reality and livestreaming technology into the music industry to revolutionize the concert experience.
2. Technology and VR - Disruptive innovation opportunity: Developing virtual reality platforms and applications that enhance the entertainment industry, specifically for live performances.
3. Digital Marketing - Disruptive innovation opportunity: Creating new ways for brands and artists to engage with fans through immersive virtual reality concerts, offering innovative advertising and sponsorship opportunities.
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