Getbrand Has Designed Packaging for a Popular Russia Ice Cream
Mishal Omar — May 5, 2018 — Lifestyle
References: thedieline
The creative design agency Getbrand was enlisted by the Russian regional producer of ice cream Volga Ice to conceptualize the packaging for Cheboksary ice cream.
After visiting the plant where the ice cream is actually produced, the brand decided to stay true to the product itself in conceptualizing the design for Volga Ice. The resulting packaging features a teal backdrop with an image of the ice cream that package contains, with the image being to scale. The only difference between the image and the ice cream is that in the former, a drizzle of caramel and pistachios reflect the various ingredients that the ice cream itself contains.
These Getbrand-designed ice creams are able to remain sophisticated despite their bold, eye-catching design.
After visiting the plant where the ice cream is actually produced, the brand decided to stay true to the product itself in conceptualizing the design for Volga Ice. The resulting packaging features a teal backdrop with an image of the ice cream that package contains, with the image being to scale. The only difference between the image and the ice cream is that in the former, a drizzle of caramel and pistachios reflect the various ingredients that the ice cream itself contains.
These Getbrand-designed ice creams are able to remain sophisticated despite their bold, eye-catching design.
Trend Themes
1. Personalized Food Packaging - Innovative packaging to cater to customers’ needs and preferences.
2. Branded Product Packaging - Packaging designs that reflect a brand's identity and values.
3. Sustainable Ice Cream Packaging - Eco-friendly and sustainable packaging solutions for frozen desserts.
Industry Implications
1. Food and Beverage Industry - Revolutionizing the packaging industry to cater towards consumer satisfaction.
2. Design Industry - Opportunities to create innovative designs that reflect a brand’s identity and values.
3. Environmental Sustainability Industry - Creating sustainable and eco-friendly packaging solutions to reduce waste pollution.
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