Crickets offer consumers a healthy and eco-friendly alternative-protein
Implications - Cricket-based food items showcase the versatility of this under-used source of lean protein. By opting for cricket-based protein sources consumers are able to enjoy a sustainable source of protein that offers additional benefits, like fatty acids and vitamins, not found in meat-based sources of protein. Such products appeal to consumers who are looking for a protein source that enables them to lower their individual carbon footprint.
Workshop Question - How can your brand change consumers’ perception of the less traditional products or services it offers?
Trend Themes
1. Insect Protein as a Sustainable Alternative - As consumers seek out more sustainable protein sources, businesses can innovate by incorporating insect-based protein into their products.
2. Cricket Flour as a Versatile Ingredient - Businesses can leverage the nutritional benefits and versatile nature of cricket flour to create innovative new products, such as breads and energy bars.
3. Mainstream Acceptance of Insect-based Foods - As consumers become more open to trying new foods, businesses can capitalize on the growing acceptance of insect-based foods to introduce new, innovative products to the market.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can explore the use of insect protein and flour to create sustainable, nutritious products for health-conscious consumers.
2. Agriculture - The growing demand for insect-based protein presents opportunities for businesses in the agriculture industry to develop new farming methods and technologies to produce cricket-based ingredients at scale.
3. Health and Wellness - As more consumers prioritize health and wellness, businesses can develop innovative new products featuring cricket-based protein and flour to meet the demands of this growing market.
