Traditional pizza deliveries are transformed with unique collaborations
Implications - The convenient yet mundane concept of pizza delivery is being elevated with collaborations that allow two parties to revamp the process of at-home deliveries, while simultaneously marketing their brands effectively. These partnerships come with the marked shift in consumer preference for novelty and experiential consumption, over convenience alone.
Workshop Question - Consider a company your brand could partner with to offer a unique combined product/service?
Trend Themes
1. Collaborative Delivery Promotions - Collaborative promotions between delivery services and food brands can elevate the mundane concept of delivery, attract new customers, and increase customer involvement.
2. Autonomous Delivery Vehicles - Self-driving delivery vehicles offer the food and beverage industry an opportunity to better understand the last 50 feet of delivery and improve interactions with customers.
3. Cross-country Food Deliveries - Food delivery services that offer unique, cross-country delivery options allow customers to taste authentic food from different regions, and could potentially attract new customers and increase brand awareness.
Industry Implications
1. Food Delivery Services - Food delivery companies can collaborate with food brands for promotional activities, test autonomous delivery, and expand delivery options to new regions.
2. Automotive - Automakers have an opportunity to test autonomous delivery vehicles and better understand last-mile logistics, as well as potentially collaborate with food delivery services.
3. Beverage - Beverage brands can partner with food delivery services to offer delivery of their products along with food, potentially increasing sales and customer loyalty.
