Yasso is Launching Indulgent, Nutritious Frozen Greek Yogurt Products
Laura McQuarrie — January 10, 2018 — Lifestyle
References: yasso & foodbusinessnews.net
A growing demand for high-protein, low-calorie ice cream packaged in pints has created opportunity for frozen greek yogurt pint producers to flourish. Yasso is set to launch its own eight-piece collection of pints in 2018, yet clearly distinguish itself from its competitors.
Some of the frozen Greek yogurt treats available from Yasso by the pint will include flavors like Mint Champion-Chip and Rolling in the Dough, both of which take after some of the brand's best-selling frozen Greek yogurt bars in Mint Chocolate Chip and Chocolate Chip Cookie Dough.
Yasso's products set themselves apart from other pints offered by best-selling ice cream brands by excluding the sweetener erythritol. Yasso attributes its success to offering novelty treats that are both indulgent and packed with nutritional ingredients.
Some of the frozen Greek yogurt treats available from Yasso by the pint will include flavors like Mint Champion-Chip and Rolling in the Dough, both of which take after some of the brand's best-selling frozen Greek yogurt bars in Mint Chocolate Chip and Chocolate Chip Cookie Dough.
Yasso's products set themselves apart from other pints offered by best-selling ice cream brands by excluding the sweetener erythritol. Yasso attributes its success to offering novelty treats that are both indulgent and packed with nutritional ingredients.
Trend Themes
1. Frozen Greek Yogurt Pints - The rise of high-protein, low-calorie ice cream in pint-sized packaging presents an opportunity for producers of frozen Greek yogurt to flourish.
2. Novelty Indulgent Treats - Consumers are seeking treats that are both indulgent and packed with nutritional ingredients, creating an opportunity for producers to innovate in this space.
3. Erythritol-free Products - Excluding the sweetener erythritol from products offers a unique selling point for brands like Yasso and presents an opportunity for other ice cream and frozen yogurt companies to differentiate themselves.
Industry Implications
1. Dairy Industry - Producers of dairy products, specifically yogurt and ice cream, can capitalize on the trend toward healthier, high-protein and low-calorie frozen treats.
2. Health Food Industry - As consumers continue to prioritize health and wellness, there is an opportunity for producers of indulgent treats made with nutritional ingredients to appeal to this market.
3. Food Packaging Industry - As demand for pint-sized packaging grows, companies that specialize in packaging solutions for frozen treats have an opportunity to innovate and cater to the specific needs of this growing market.
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