The Ben & Jerry's One Sweet World Ice Cream is Empowering
Michael Hemsworth — October 24, 2017 — Lifestyle
References: store.benjerry & brandeating
The Ben & Jerry's One Sweet World ice cream is the latest limited-time flavor from the iconic ice cream brand that will offer a delicious treat, while also supporting social justice initiatives.
The ice cream flavor consists of coffee caramel ice cream that has been packed with chunks of fudge along with swirls of salted caramel and marshmallow. The name of the new flavor plays on the brand's endeavor to help "support those working at the intersection of economic and racial justice." As such, the brand will donate a portion of the sales of the new flavor to those who are helping to support those who need it most.
The Ben & Jerry's One Sweet World ice cream identifies the rising need for brands to be more accountable and charitable to keep consumers confident in their purchases.
The ice cream flavor consists of coffee caramel ice cream that has been packed with chunks of fudge along with swirls of salted caramel and marshmallow. The name of the new flavor plays on the brand's endeavor to help "support those working at the intersection of economic and racial justice." As such, the brand will donate a portion of the sales of the new flavor to those who are helping to support those who need it most.
The Ben & Jerry's One Sweet World ice cream identifies the rising need for brands to be more accountable and charitable to keep consumers confident in their purchases.
Trend Themes
1. Accountability-driven Products - More brands will emphasize accountability-driven products to build consumer trust and loyalty.
2. Cause-related Marketing - Cause-related marketing will become more prevalent as consumers demand companies to align with their values.
3. Social Justice Focus - More products will have a social justice focus to support targeted causes and make a positive impact.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies will need to increase their social responsibility efforts to retain customers.
2. Marketing and Advertising Industry - Marketing and advertising agencies will need to incorporate more cause-related marketing campaigns into their strategies.
3. Non-profit Industry - Non-profits stand to benefit from these social justice-driven products as they receive donations from product sales.
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