Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Spirited Banquet

Alcohol brands expand into the realm of lifestyle aspiration with intimate dining

Implications - Narrative dining events are being designed to help consumers imagine the brand's offering as having a place in their own lives through hands-on product education in an imaginative setting. In addition to highlighting the new role of brand's as cultural gatekeepers and educators, this progression speaks to the consumer interest in "insider" experiences that invite them to feel part of the lifestyle branding of a product.
Workshop Question - What kinds of insider experiences can you offer hopeful customers in order to help them imagine themselves as being one with a product's lifestyle branding?
Trend Themes
1. Narrative Dining Events - Brands are hosting narrative dining events to offer hands-on product education in an imaginative setting in order to create insider experiences that invite consumers to feel part of the lifestyle branding of a product.
2. Heritage and Culinary Experiences - Brands are creating heritage and culinary experiences through collaborations with chefs and local experts, offering unique dining experiences paired with exclusive cocktails or beverages.
3. Gin and Alcohol Foraging Experiences - Luxury hotels and brands are offering gin and alcohol foraging experiences to provide guests with unique outdoor adventures that also incorporate the creation and enjoyment of exclusive cocktails or drinks.
Industry Implications
1. Hospitality - Hotels and luxury brands can offer unique culinary and alcohol experiences that incorporate the creation of exclusive cocktails and foods through collaborations with celebrated chefs and local experts.
2. Alcohol - Alcohol brands can create immersive dining and drinking experiences that offer hands-on product education and immersive storytelling tailored towards a consumer's lifestyle and interests.
3. Tourism - Tourism brands can provide guests with unique outdoor gin and alcohol foraging experiences that incorporate a sense of adventure and exclusivity, offering one-of-a-kind travel experiences amidst the beauty of nature.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
250,082 Total Clicks
Date Range:
Dec 16 — May 18
Trending:
Warm

Featured Examples

Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... MORE
Heritage Vodka Parisian Picnics
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
In order to create the ultimate Parisian-inspired experience for the brand’s annual Sunset Soiree event series, Grey Goose Canada partnered with renowned Franco-American chef Justin Kent, who... MORE
Theatrical Dinner Events
Theatrical Dinner Events
'The Glenfiddich Burns Night Experiment' Challenges Traditions
Burns Supper or Burns Night celebrations are annually held on January 25th—also known as Robert Burns Day, the birthday of poet Robert Burns. This year, single malt scotch whisky brand Glenfiddich... MORE
Gin Foraging Vacations
Gin Foraging Vacations
Palé Hall's Botanical Foraging Experience is a Tour Through Gin Foraging
Luxury hotel, Palé Hall, is offering guests a unique adventure in its gin botanical foraging experience. The gorgeous hotel is located in northern Wales and is listed as a Grade II Victorian hotel... MORE
Celebratory Heritage Banquets
Celebratory Heritage Banquets
Staropramen's Spirit of Prague Event Takes Diners Back to the 90s
Czech beer brand Staropramen will soon be hosting ‘The Spirit of Prague Banquet,’ which is set to unfold as an immersive dining event that transports diners back to the 90s. At the event... MORE
Black Christmas Dinners
Black Christmas Dinners
Kraken Launched a Dark Festive Feast to Pair with Its Iconic Black Rum
For the holiday season this year, Kraken launched a ‘Black Christmas’ dinner event in London, England to complement its black rum. In keeping with the distinctive color of its Black... MORE

Related Examples

Theatrical Chef-Inspired Dinners
Theatrical Chef-Inspired Dinners
Story Course NYC Tells an Immersive Tale of Chef Jae Jung
Seventeenth Century Gins
Seventeenth Century Gins
Physic Gin is a Spirit Made with Botanicals Grown in a Historic Garden
Poetic Dining Events
Poetic Dining Events
LoneWolf's Supper Club Puts a Spirits-Infused Spin on a Burns Night Dinner
Gin-Themed Spas
Gin-Themed Spas
'The Gin Spa' is "the Very First Botanically Inspired Day Spa in the World"
Immersive Narrative-Driven Dining Experiences
Immersive Narrative-Driven Dining Experiences
MAMAN LE MOT Takes Guests Back to France in 1943
Multi-Sensory Cocktail Tastings
Multi-Sensory Cocktail Tastings
The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals
play_circle_filledStorytelling Dining Experiences
Storytelling Dining Experiences
Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal
Pop-Up Holiday Catering
Pop-Up Holiday Catering
Fidel Gastro's and Lisa Marie Bring Delicious Food to Toronto Events
Boomer Companionship Platforms
Boomer Companionship Platforms
Stitch Helps Users 50 and Over Form Friendships or Love Connections
Nut Butter Fondue Bars
Nut Butter Fondue Bars
Whole Earth Reinvented the Fondue Bar with Sweet and Savory Nut Butter
Artisanal Vegan Meats
Artisanal Vegan Meats
Sgaia Delivers Authentic Tasting Meats and Cheeses That are Plant-Based
Dine-In Gaming Loyalty Programs
Dine-In Gaming Loyalty Programs
Buffalo Wild Wings' Blazin' Ties Wild Wings and Call of Duty Fans
Historic Scottish Gin Tours
Historic Scottish Gin Tours
The Glasgow Distillery Company is Offering Tours of its Gin Breweries
Spicy Singaporean Crab
Spicy Singaporean Crab
Starry Kitchen's Singaporean Chili Crab is One of Its Most Popular Dishes
Virtual Reality Live Streaming
Virtual Reality Live Streaming
VisitU Enables Bedridden Patients to Experience Events in Real-Time
Hoppy Small Batch Gin-Tastings
Hoppy Small Batch Gin-Tastings
Trend Hunter Went Down to Mill Street to Sample Its New Spirit
Fantasy-Themed Dining Events
Fantasy-Themed Dining Events
The White Gold Butchers Game of Thrones Dinner is Meat-Centric
Authentic Culinary Tours
Authentic Culinary Tours
'FoodieTrip' Culinary Experiences Let Travelers Eat Like Locals
Foraging-Focused Food Apps
Foraging-Focused Food Apps
The Vild Mad App Teaches You to Forage For Wild Foods
play_circle_filledLooping Alcohol Ads
Looping Alcohol Ads
Bacardi's 'Break Free' Ad Reminds of Instagram's Boomerang Feature
Millennial Dining Discounts
Millennial Dining Discounts
Thomas Keller's 30-for-30 Makes Fine Dining Accessible to Gen Y
Modern Stone Rubble Dwellings
Modern Stone Rubble Dwellings
This Old Stone House was Renovated to Bring it into the Modern Era
Natural Breath Mints
Natural Breath Mints
Simply Gum is Unveiling a New Collection of Natural Mints
Connections that Spur Innovation
Connections that Spur Innovation
Ed Matesevac, Innovation Analyst at State Farm
Black Truffle Lasagnas
Black Truffle Lasagnas
Bouchon Bistro's Lasagna Meal Puts an Upscale Twist on the Pasta Dish
Canopy-Covered Coast Homes
Canopy-Covered Coast Homes
The Tent House Transitions for Different Weather Conditions
Portable Single-Glass Wine Aerators
Portable Single-Glass Wine Aerators
The Eparé Pocket Wine Aerator Mimics in-Bottle Wine Aging
Converted Airplane Eateries
Converted Airplane Eateries
The 'Hawai Adda' Airplane Restaurant Serves Vegetarian Cuisines
Cubicle Dining Experiences
Cubicle Dining Experiences
Ichiran Ramen Offers the Perfect Design for Anti-Social Food Lovers
Interactive Organic Dinner Parties
Interactive Organic Dinner Parties
Berlin's Wild and Root is a Creative Experiential Restaurant
Educational Latin Food Festivals
Educational Latin Food Festivals
The 'Latin Food Fest' Features Hands-On Cooking Demonstrations
Cephalopod Rum Bottles
Cephalopod Rum Bottles
Kraken Black Spice Rum is Now Offered in a Limited-Edition Vessel
Specialized Vodka Bottles
Specialized Vodka Bottles
Grey Goose's New Vodka Branding Diverts from the Company's Usual Designs
Vodka Cafe Pop-Ups
Vodka Cafe Pop-Ups
Grey Goose Opened a Pop-Up Vodka Bar, Cafe & Bakery in New York
Collaborative Botanical Cocktails
Collaborative Botanical Cocktails
Botanist Gin is Serving Wild Cocktails at Selfridges Restaurants
Black Ice Cream Parlors
Black Ice Cream Parlors
'The Kraken I Scream' Van Doles Out Dark Ice Cream Treats
Mixology-Based Travel Experience
Mixology-Based Travel Experience
The Grey Goose Mixology Experience Takes Vodka to New Heights
Black Christmas Shops
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
Fashionable Martini Pop-Ups
Fashionable Martini Pop-Ups
The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
Special Edition Rum Bottles
Special Edition Rum Bottles
The Kraken Ceramic Bottle is a Special Edition Design
Double-Aged Alcohols
Double-Aged Alcohols
The BACARDI Gran Reserva Maestro de Ron is Upscaled for a New Market Segment
Sea Creature Kitchenware
Sea Creature Kitchenware
The Tentacle Pint Glass Set Features Ornate Undersea Scenes
Grieving Monster Posters
Grieving Monster Posters
Teo Zirinis Created an Image Series to Depict Fictional Monster Issues
play_circle_filledFilm Festival Cocktails
Film Festival Cocktails
The Grey Goose Brand Ambassador Unveils Exclusive 2015 TIFF Cocktails
Artisanal Vodka Merchandising
Artisanal Vodka Merchandising
This Grey Goose Retail Display Features Stacked Box Elements
Vodka Concept Stores
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
Interstellar Submarines
Interstellar Submarines
NASA's Titan Submarine Could Explore the Seas of Saturn's Moon Titan
play_circle_filledStartling Unsuspecting Shoppers
Startling Unsuspecting Shoppers
Steampunk Pirate Performance Helmed by EDM Violinist Lindsey
Undersea Creature Headpieces
Undersea Creature Headpieces
StraightLacedSF on Etsy Makes Magical Sea Goddess Headpieces
play_circle_filledUrban Foraging Parks
Urban Foraging Parks
The Beacon Food Forest Will Provide Free Produce to be Picked by Public
play_circle_filledUrban Foraging Recipes
Urban Foraging Recipes
The Eat Your Sidewalk Cookbook Will Revolutionize the Practice of Eating