Brands and individual artists take on counterfeit products in subversive ways
Implications - Whether large retailers are stealing ideas from individual designers, or people are making knockoff products inspired by design houses, the prominence of counterfeit products is being criticized by businesses and individuals alike in creative, subversive ways. Whether creating branded misspelled items, or protesting big-brand artistic theft with pop-up locations, these forms of subversive critique aim to make a statement in a way that also self-markets.
Workshop Question - Conceptualize a subversive marketing campaign your brand could push out.
Trend Themes
1. Anti-counterfeiting - Brands take a creative and subversive approach to address the widespread issue of counterfeit products.
2. Parody Products - Artists and designers draw inspiration from counterfeit fashion to create bootleg products, blurring the lines between satire and reality.
3. RFID Technology - Companies introduce innovative inventory technology to tackle issues such as counterfeiting and low stock visibility, providing solutions for various industries.
Industry Implications
1. Fashion - The fashion industry faces the constant threat of intellectual property theft and counterfeit products, creating opportunities for anti-counterfeiting technology and subversive design approaches.
2. Beauty - The beauty industry is exploring new technologies to address issues such as counterfeit products, low stock visibility, and out-of-stock SKUs.
3. Retail - Retailers are paying closer attention to inventory management and anti-counterfeiting measures, given the negative impacts associated with fakes and stolen designs.
4 Featured, 34 Examples:
188,628 Total Clicks
Date Range:
Nov 16 — May 18
Trending:
Warm
Consumer Insight Topics:
