Jess Glebe Design Sent Out Custom Chocolate Client Gifts
Mishal Omar — December 19, 2016 — Lifestyle
References: jessicaglebe & packagingoftheworld
In order to celebrate an excellent year and all its successes, the creative agency Jess Glebe Design chose to create small-batch chocolates for its clients as a personalized holiday gift.
After making several batches of dark chocolate-covered sea salt caramels and dark chocolate coffee truffles, the design agency required boxes with which they could pack their gifts. As a result, it created luxurious packaging covered in black paper labeled with rose gold foil, and a wax seal on each box. Each individual gift has its own personalized messaging with the number of the box and signatures being featured.
These gifted small-batch chocolates work to strengthen the relationship between this agency and its clients while simultaneously showing off the brand's capabilities.
After making several batches of dark chocolate-covered sea salt caramels and dark chocolate coffee truffles, the design agency required boxes with which they could pack their gifts. As a result, it created luxurious packaging covered in black paper labeled with rose gold foil, and a wax seal on each box. Each individual gift has its own personalized messaging with the number of the box and signatures being featured.
These gifted small-batch chocolates work to strengthen the relationship between this agency and its clients while simultaneously showing off the brand's capabilities.
Trend Themes
1. Personalization of Gifts - More businesses are offering personalized gifts as a way to strengthen relationships with their clients, presenting an opportunity to create personalized packaging and messaging for companies.
2. Small-batch Production - Small-batch production of consumables, such as chocolates, for corporate gifting is becoming a popular trend, creating a need for companies to consider niche production and high-quality packaging.
3. Celebration Marketing - Companies are using celebrations, such as holidays and company milestones, as an opportunity to give personalized gifts, showcasing their brand and building stronger relationships with their customers.
Industry Implications
1. Corporate Gifting - The corporate gifting industry can capitalize on the trend of personalized gifting by offering niche small-batch production, personalized packaging, and messaging services.
2. Luxury Packaging - The packaging industry can satisfy the growing need for branded luxury packaging for small-batch consumables like chocolates, allowing for opportunities to create unique, high-quality packaging and branding solutions.
3. Food and Beverage - The food and beverage industry can explore small-batch production of consumables for corporate gifting, featuring unique flavors, high-quality ingredients, and attractive packaging as a way to appeal to a niche market.
3.4
Score
Popularity
Activity
Freshness
