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Comical Parenting

Humor is being infused into parent-targeted products and campaigns

Brands are representing a more relaxed approach to parenting by incorporating humor into their various products and campaigns. The "humor" tactic is the most recent development in the evolution of parent-targeting initiatives. This shift speaks to the necessity of accommodating the personal values of Millennials as they become the next generation of parents, with a more relaxed and open-minded approach than their predecessors.
Workshop Question - How can your brand cater to the evolving values of each generation?
Trend Themes
1. Parental Humor - Parenting brands are incorporating humor into their various products and campaigns, speaking to the necessity of accommodating the personal values of Millennials as they become the next generation of parents.
2. Realism in Parenting - Ads for baby products are opting for a more realistic look at the prospect of raising a family and celebrate the complicated reality of parenting rather than showing images of put-together families.
3. Satirizing Parenting Norms - Campaigns are being released to satirize traditional parenting norms and celebrate the perfectly imperfect Millennial parent, a disruptive innovation opportunity for brands to connect with this audience.
Industry Implications
1. Parenting Products - Parenting-targeted brands are incorporating humor, realism, and satirical elements in campaigns, offering a disruptive innovation opportunity to connect to the new generation of Millennial parents.
2. Insurance Products - Insurance companies are using humor and satirical elements to appeal to a variety of audiences, presenting an opportunity to disrupt their industry by creating innovative campaigns that connect with younger generations.
3. Educational Products & Services - Companies can adopt the idea of personalizing messages through humorous, pick-me-up content that stands out from traditional learning materials.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
121,277 Total Clicks
Date Range:
Jul 16 — Oct 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filledRealistic Parenting Campaigns
Realistic Parenting Campaigns
The Parenting Unfiltered Ad Shows the Difficulties of Raising Kids
Last spring, Plum Organics released an ad called ‘Parenting Unfiltered’ that takes a more honest look at the lives of new moms and dads. While many ads for baby products show happy, put-... MORE
play_circle_filledProfanity-Laced Mother's Ads
Profanity-Laced Mother's Ads
Kraft's 'Swear Like a Mother' Ad Uses Humor to Celebrate Mother's Day
Kraft Mac & Cheese’s ‘Swear Like a Mother’ campaign seeks to satirize the role of being a mother, and the frustrations that can come along with it. The advertisement is... MORE
Humorous Lunchtime Notes
Humorous Lunchtime Notes
LOL Notes Can Be Placed in Children's Packed Lunches
Lunchtime LOL Notes is a unique set of cards that parents can use as a small pick-me-up for their children. The product comes with 180 individual cards (180 is the required number of school days... MORE
play_circle_filledParental Sunscreen Ads
Parental Sunscreen Ads
This Commercial Puts an Innocent Spin on the Dreaded "Talk"
“The talk” is a dreaded conversation that most parents have with their children about practicing safe sex but this sunscreen ad puts a funny twist on the topic. The commercial... MORE
play_circle_filledFunny Branded Parenting Videos
Funny Branded Parenting Videos
WhatsUpMoms Teamed Up with Resolve for 'THE IN-LAWS ARE COMING!!!'
WhatsUpMoms, the popular parenting channel on YouTube, teamed up with Resolve to release an ad for the company’s carpet cleaner and stain remover. Called ‘THE IN-LAWS ARE COMING!!!,’... MORE
play_circle_filledSelf-Parenting Insurance Ads
Self-Parenting Insurance Ads
Progressive's 'Parentamorphosis' Has Adults Turn into Their Parents
Progressive Insurance is releasing an all-new campaign called ‘Parentamorphosis’ that depicts various scenarios in which adults transform into their parents under the stress of major... MORE

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