Magnum's New Dipping Bar Provides a Luxurious Experience for Visitors
Mishal Omar — January 25, 2017 — Business
References: magnumicecream & amny
Magnum Ice Cream is known for being one of the more luxurious dessert brands on the market, and its new Dipping Bar in New York City takes that concept to a new level.
The pop-up store is based in SoHo and its design was inspired by the location's surroundings. The dessert pop-up store features high ceilings, jewel-encrusted decor and predominantly white and brown colors with soft golden lighting to follow the brand's traditional color scheme. The Dipping Bar is in the center of the store and offers a variety of options – with visitors picking their ice cream flavors, chocolate dips, and toppings that are sweet, savory or spicy.
The Magnum Dipping Bar provides a memorable personalized experience for visitors, making consumers more likely to purchase from the brand in the future.
The pop-up store is based in SoHo and its design was inspired by the location's surroundings. The dessert pop-up store features high ceilings, jewel-encrusted decor and predominantly white and brown colors with soft golden lighting to follow the brand's traditional color scheme. The Dipping Bar is in the center of the store and offers a variety of options – with visitors picking their ice cream flavors, chocolate dips, and toppings that are sweet, savory or spicy.
The Magnum Dipping Bar provides a memorable personalized experience for visitors, making consumers more likely to purchase from the brand in the future.
Trend Themes
1. Personalized Experiences - Creating personalized experiences can enhance customer engagement and loyalty, giving businesses an opportunity to differentiate themselves.
2. Luxury Pop-up Stores - Luxury pop-up stores provide a unique way to showcase premium products and create an exclusive brand experience for customers.
3. Customized Desserts - Offering customizable dessert options allows customers to tailor their treats to their preferences, catering to individual tastes and increasing satisfaction.
Industry Implications
1. Ice Cream Industry - In the highly competitive ice cream industry, businesses can stand out by offering personalized experiences and unique customization options.
2. Hospitality Industry - Luxury pop-up stores like the Magnum Dipping Bar present an opportunity for the hospitality industry to attract affluent customers seeking exclusive experiences.
3. Food and Beverage Industry - The trend of customized desserts offers an innovative opportunity for businesses in the food and beverage industry to meet individual consumer preferences and drive customer satisfaction.
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