'KIND Minis' are Portion-Controlled Snacks with 100 Calories or Less
Laura McQuarrie — November 15, 2018 — Lifestyle
References: kindsnacks & foodbusinessnews.net
KIND, which makes a variety of gluten-free snack bars with whole nuts, spices and fruit pieces, is now introducing KIND Minis as a new line of portion-controlled snack bars with 100 calories or less.
The six new miniature snack bars have been formulated to contain more protein and fiber than comparable reduced-portion cookies, chips or crackers, yet each flavor remains indulgent by including either dark chocolate or caramel—or both.
Most of the new KIND Minis feature nutrient-dense almonds as the first ingredient, while the others contain peanuts or cashews as the primary ingredient. The KIND Minis flavors include Peanut Butter Dark Chocolate, Dark Chocolate Cherry Cashew, Salted Caramel & Dark Chocolate Nut and other decadent varieties.
The six new miniature snack bars have been formulated to contain more protein and fiber than comparable reduced-portion cookies, chips or crackers, yet each flavor remains indulgent by including either dark chocolate or caramel—or both.
Most of the new KIND Minis feature nutrient-dense almonds as the first ingredient, while the others contain peanuts or cashews as the primary ingredient. The KIND Minis flavors include Peanut Butter Dark Chocolate, Dark Chocolate Cherry Cashew, Salted Caramel & Dark Chocolate Nut and other decadent varieties.
Trend Themes
1. Mini-size Snack Bars - KIND Minis are disrupting the snack bar industry by offering portion-controlled bars with 100 calories or less.
2. Nutrient-dense Ingredients - The emphasis on almonds, peanuts, and cashews in KIND Minis presents an opportunity for innovation in the nut industry.
3. Indulgent, Yet Healthy Snacks - KIND Minis are tapping into the trend of consumers seeking healthier snack options with indulgent flavors.
Industry Implications
1. Snack Bars - The snack bar industry can take note of KIND Minis and explore creating their own portion-controlled and indulgent snack bars.
2. Nut Industry - There is an opportunity for innovation in the nut industry to develop new and unique products using nutrient-dense ingredients like almonds, peanuts, and cashews.
3. Healthy Snacks - KIND Minis are catering to the consumer demand for healthier snack options and other companies in the healthy snack industry can emulate this approach.
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