Reach E-Boutique Fuses Elements of Retail and eCommerce Shopping
Laura McQuarrie — October 8, 2021 — Business
References: instagram & shopatreach
Toronto's Reach E-Boutique describes itself as a "hybrid retail and e-commerce store" and it makes it easier for Canadian consumers to enjoy American online shopping, even if those stores don't deliver to Canada. The store promises to help consumers save time and money, and simplify the order pickup process with a monthly membership.
After signing up, users are able to shop online from US websites and have their orders delivered to Reach's physical storefront. At the store, shoppers can make the most of on-site dressing rooms, so that they can be sure the items are to their specifications before deciding whether or not to take them home. This hybrid retail location has the potential to save Canadians cross-border shopping trips and leverage Reach's all-inclusive concierge service.
After signing up, users are able to shop online from US websites and have their orders delivered to Reach's physical storefront. At the store, shoppers can make the most of on-site dressing rooms, so that they can be sure the items are to their specifications before deciding whether or not to take them home. This hybrid retail location has the potential to save Canadians cross-border shopping trips and leverage Reach's all-inclusive concierge service.
Trend Themes
1. Hybrid Ecommerce Shops - Creating hybrid retail and e-commerce stores that offer online shopping convenience with in-store experiences can disrupt the retail industry.
2. Cross-border Concierge Services - Providing all-inclusive concierge services for cross-border shopping can disrupt the retail logistics industry.
3. Membership-based Online Shopping - Offering monthly membership-based online shopping services that simplify order pickups can disrupt the e-commerce industry.
Industry Implications
1. Retail Industry - The hybrid retail and e-commerce model can revolutionize the traditional retail industry.
2. Retail Logistics Industry - Developing cross-border concierge services can disrupt the retail logistics industry and create a new revenue stream.
3. E-commerce Industry - Implementing a membership-based online shopping model can disrupt the e-commerce industry and offer more convenient services to consumers.
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