Quorn's Packaging Underlines Carbon Footprint Reduction
Laura McQuarrie — January 13, 2020 — Eco
References: quorn & campaignlive
Many people are incorporating more meat alternatives like Quorn into their diet not just for the sake of their health but also for carbon footprint reduction. Consumers are becoming increasingly aware of the impact of animal agriculture on the planet and are open to embracing innovative meatless products, such as those produced by Quorn, which offers everything from meatless mince and wings to fishless sticks.
With its latest campaign, Quorn is emphasizing its ability to help people Take a Step in the Right Direction by highlighting how its packages reveal the carbon footprints of its individual products. Quorn is working with the Carbon Trust to accredit its carbon footprint measurement, setting itself apart as the only meat alternative brand to do so.
With its latest campaign, Quorn is emphasizing its ability to help people Take a Step in the Right Direction by highlighting how its packages reveal the carbon footprints of its individual products. Quorn is working with the Carbon Trust to accredit its carbon footprint measurement, setting itself apart as the only meat alternative brand to do so.
Trend Themes
1. Carbon Footprint Measurement - Opportunity for companies to invest in technologies that accurately measure and disclose the carbon footprints of their products, promoting transparency and attracting environmentally conscious consumers.
2. Increasing Demand for Meat Alternatives - The growing awareness of the environmental impact of animal agriculture presents an opportunity for the food industry to develop and market innovative meatless products that cater to the rising demand.
3. Sustainable Packaging Solutions - Companies can explore sustainable packaging materials and designs that reduce carbon emissions, waste, and environmental harm, offering eco-friendly alternatives to traditional product packaging.
Industry Implications
1. Food Manufacturing - Incorporating carbon footprint measurement in the packaging industry can drive innovation in the production and marketing of meatless products as consumers actively seek environmentally friendly alternatives.
2. Technology and Software Development - The need for accurate carbon footprint measurement presents an opportunity for tech companies to develop advanced software solutions and measurement technologies that can be integrated into product packaging and supply chains.
3. Sustainable Packaging Industry - The demand for sustainable packaging materials and designs supports the growth of the sustainable packaging industry, offering opportunities for companies to create eco-friendly alternatives and disrupt the traditional packaging sector.
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